Tags banner ad size
Definition:
Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements.
Information:
Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels wide by 60 pixels tall).
Advertisements that have the standard format of banners are easily bought and sold on the web. These banners are so...
Definition:
The part of a webpage that can be seen without a scroll down.
Information:
Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up much higher on the page in lower settings. The final decision regarding what applies below or above the fold hinges o...
Definition
A graphical web advertising unit.
Information
Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
Banner ads were initially judged primarily o...