Definition:
Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements.
Information:
Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels wide by 60 pixels tall).
Advertisements that have the standard format of banners are easily bought and sold on the web. These banners are so...
Definition:
Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads.
Information:
A clear idea behind a banner exchange is, “I will display your ads on
Definition
Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium.
Information:
Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Smaller sites utilize banner exchanges to enhance their reach, while...
Definition:
It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require.
Information:
The word banner blindness made an entry in the Web community through the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” via Jan Panero
Benw...
Definition
The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images.
Information
Sequences of frames create animated banners. Individual frames have different display times that measure in divisions of a second.
A rotation through all images in a consisten...
Definition:
The part of a webpage that can be seen without a scroll down.
Information:
Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up much higher on the page in lower settings. The final decision regarding what applies below or above the fold hinges o...
Definition
A graphical web advertising unit.
Information
Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
Banner ads were initially judged primarily o...
Definition:
A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages.
Information:
Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth that they are mere advertising mediums. Generally, advertisers are not named, though message...
Definition:
When web surfers search using a ‘main’ word and then you place your message for their interest.
Information:
Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually banners, on the page containing the search results whenever a consumer googles different keywords and sentences. Whe...
Definition:
The advertisement that shows up when browsing between two pages.
Information:
A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at the content page and focuses his/her attention on the ad forcibly. Interstitials belong to the category of interruption advertising....