Tags banner
Definition:
Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads.
Information:
A clear idea behind a banner exchange is, “I will display your ads on
Definition:
It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require.
Information:
The word banner blindness made an entry in the Web community through the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” via Jan Panero
Benw...
Definition
The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images.
Information
Sequences of frames create animated banners. Individual frames have different display times that measure in divisions of a second.
A rotation through all images in a consisten...
Definition:
The part of a webpage that can be seen without a scroll down.
Information:
Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up much higher on the page in lower settings. The final decision regarding what applies below or above the fold hinges o...
Definition
A graphical web advertising unit.
Information
Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
Banner ads were initially judged primarily o...
Definition:
A vertical banner refers to a banner ad that measures 120 pixels wide and 240 pixels high.
Information:
Under the guidelines provided by the IAB, a vertical banner confers to a banner ad covering dimensions 120×240. Typically, several other banner ad sizes are also vertical such as skyscraper ads. They are essentially a lot...