Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix?
An education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix?
Include large borde...
Below is the answer and explanation for Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following actions?
Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following actions?
D...
Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry?
Which two in-app actions are examples of those relevant to the retail industry?
Tutorial completion
Hotel room selection
Coupon redemption. ✅
Add to cart. ✅
...
Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome?
Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer...
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy?
When creating a Google app campaign, what determines a campaign bidding strategy?
The number of downloads the app has.
The industry standard for that particular app.
The total value of the campaign budget.
...
Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
For a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
200.
25.
50.
100. ✅
Correct answer
100. ✅
Below is the answer and explanation for what drives impact at scale for Google app campaigns?
What drives impact at scale for Google app campaigns?
A Google-designated team.
Third-party support from Google partners.
The YouTube video network.
Machine learning. ✅
Correct answer
Machine learnin...
Below is the answer and explanation for match the type of business with the most relevant reason “why apps matter.”
Match the type of business with the most relevant reason “why apps matter.”
E-Commerce – These apps generate higher conversion rates than mobile websites. ✅
• Gaming – These are the most downloaded app type on Android and iOS. ✅
•...
Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns?
Vivian’s been put in charge of a few clients interested in run...
Below is the answer and explanation for Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching?
Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a p...