Tags app

How does machine learning in Google App campaigns benefit both marketers and users?

Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a different ad to every user. By delivering relevant ads to users only on YouTube. By delivering ads to as...

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select

Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an obj...

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets? Why do Google app campaigns perform better when provided with a diverse portfolio of assets? The system can automatically create individual ad groups to accommodate each asset type. The budget of the campaign is automatically increas...

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? Apps require minimal maintenance. Apps deliver better brand awareness than websites. App downloads are growing year over ye...

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Below is the answer and explanation for Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad? Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when shou...

Match the following building blocks of Google App campaigns with their descriptions.

Below is the answer and explanation for match the following building blocks of Google app campaigns with their descriptions. Match the following building blocks of Google app campaigns with their descriptions. Ad groups – A set of ads or ad assets that share common themes. ✅ Ad assets – Individual elements such...

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets?

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? Select events done by at least 95% of users. Select your most valuable events, regardless of h...

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses? Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google...

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working....