Tags analytics iq exam

What feature is required to track customer search terms on a website?

Below is the answer and explanation for the question what feature is required to track customer search terms on a website? What feature is required to track customer search terms on a website? Data import Enhanced ecommerce Search filters Site search ✅ correct answer Site search ✅ E...

What is a “metric” in Google Analytics?

Below is the answer and explanation for the question what is a “metric” in Google analytics? What is a “metric” in Google analytics? A dimension that can help you analyze site performance. The numbers in a data set often paired with dimensions. ✅ The dates in your date range. A segment of data separated out in a report for compar...

What criteria cannot be used to create a custom segment?

Below is the answer and explanation for the question what criteria cannot be used to create a custom segment? What criteria cannot be used to create a custom segment? Dimensions Metrics Ad type ✅ Sequences of user actions correct answer Ad type ✅ Explanation The segment buil...

Which default traffic source dimensions does Google analytics report for each website visitor?

Below is the answer and explanation for the question which default traffic source dimensions does Google analytics report for each website visitor? Which default traffic source dimensions does Google analytics report for each website visitor? Source and medium ✅ Campaign and ad Content Campaign and medium Source, medium, campaign...

Which user characteristic may not be used to change keyword bids in Google ads?

Below is the answer and explanation for the question which user characteristic may not be used to change keyword bids in Google ads? Which user characteristic may not be used to change keyword bids in Google ads? Time of day Ad preference ✅ Location Device correct answer Ad preference ✅...

When does the analytics tracking code send a pageview hit to Google analytics?

Below is the answer and explanation for the question when does the analytics tracking code send a pageview hit to Google analytics? When does the analytics tracking code send a pageview hit to Google analytics? Every time a user loads a webpage with embedded tracking code ✅ Every time a user adds an item to an online shopping cart Every t...

What campaigns require manual tags on destination URLs for tracking?

Below is the answer and explanation for the question what campaigns require manual tags on destination URLs for tracking? What campaigns require manual tags on destination URLs for tracking? AdWords campaigns Email campaigns ✅ AdWords and email campaigns None of the above correct answer Email campaigns ✅

What filter would only include data from a campaign titled “back to school” in campaign reports?

Below is the answer and explanation for the question what filter would only include data from a campaign titled “back to school” in campaign reports? What filter would only include data from a campaign titled “back to school” in campaign reports? Custom Include filter with field “Campaign Name” and pattern “back to school” ✅ Custom Search and Repl...

What scope applies to custom metrics?

Below is the answer and explanation for the question what scope applies to custom metrics? What scope applies to custom metrics? User Session Hit ✅ Event correct answer Hit ✅ Explanation Similar to custom dimensions, custom metrics can have different scopes. Hit-level cu...

What report compares metrics based on user acquisition date over a series of weeks?

Below is the answer and explanation for the question what report compares metrics based on user acquisition date over a series of weeks? What report compares metrics based on user acquisition date over a series of weeks? Users flow report Active users report Cohort analysis report ✅ User explorer report correct ans...