Below is the answer and explanation for which functionality applies to HTML5 ads?
Which functionality applies to HTML5 ads?
They use interactive content stored in containers and rendered in browsers
They can’t be viewed on mobile devices
They’re easy to update and don’t require plug-ins ✅
They’re easy t...
Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network?
What can you do by creating a separate campaign that’s targeted only to the display network?
Set a separate placement bid at the ad group level
Exclude irrelevant placements and categories
Set specific maximum cost-per-click...
Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Use a custom feed
Use the...
Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness?
Which is a benefit of using display advertising with Google to build brand awareness?
Accurate forecasts of clicks and impressions.
Consistent performance from day-to-day.
Higher clickthrough rates (CTR) than on...
Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:
When optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:
Increase overall impressions for the ad.
Identify the traffic to your website that w...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Cost-per-interaction (CPI)
Cost-per-click ✅
Effective cost-per-thousand impressions (eCPM)
Cost...
Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should:
An advertiser who wants to target specific categories of video content on the Google display network should:
Add the keyword ‘video’ to the campaign
Target the search network
Use video ad ✅
Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Reach men, women and children of all ages who need any kind of athletic shoes
Sell high-end runn...
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Impression
Clickthrough rate
Conversi...
Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
How many liked the ad