Below is the answer and explanation for Steven is an advertising executive at a large auto parts company. He uses his Google ads recommendations page to help him with strategies to optimize his Google search ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Steven is an advertising executive at a large...
Definition:
A marketing method that relies on casual social interactions to promote a product.
Information:
This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. A person is more likely to believe something that comes from a person he knows or respects instead of a canned...
Definition:
To enhance the ultimate advertising strategy, it is a technique in advertising research in which a multitude of variables in a controlled environment is altered at the same time, and the resultant strategies are then evaluated.
Information:
A/B testing and multivariate testing are similar in many features. However, in multivariate testing, many variables are...
Below is the answer and explanation for which of the following would not contribute to ad fatigue?
Which of the following would not contribute to ad fatigue?
Using the same image on your ad for over a month. ✅
Using only Facebook for your advertising strategy.
Offering th...
Below is the answer and explanation for which metric best helps you convey the value of your advertising strategy?
Which metric best helps you convey the value of your advertising strategy?
CPC.
Reach.
CPM.
ROAS. ✅
Correct answer
Below is the answer and explanation for true or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
True or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.