Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns?
Vivian’s been put in charge of a few clients interested in run...
Below is the answer and explanation for Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching?
Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a p...
Below is answer and explanation for why should marketers align with their app developer teams?
Why should marketers align with their app developer teams?
Marketers can provide app developers with insights based on data from Google Search campaigns.
App developers are required to complete some actions within Google App campaigns.
App de...
Below is the answer and explanation for what’s a benefit to gathering data about events that happen in an app?
What’s a benefit to gathering data about events that happen in an app?
It will immediately reduce marketing costs.
It can be used as a benchmark against similar apps.
It can help inspire new i...
Below is the answer and explanation for which brand safety measures are in place by default when setting up a Google app campaign?
Which brand safety measures are in place by default when setting up a Google app campaign?
App campaigns exclude all placements and mobile categories.
App campaigns require users to upload an HTML file to prove app ownership.
...
Below is the answer and explanation for which two options are benefits of using Google analytics for firebase?
Which two options are benefits of using Google analytics for firebase?
There’s no need to implement an SDK.
It provides a simple Android-only solution.
It provides automatic setup and out-of-the-box reporting. ✅
Below is the answer and explanatiion for Emma is creating a new Google app campaign and working on her ad assets. Which of the following asset types is she required to manually add?
Emma is creating a new Google app campaign and working on her ad assets. Which of the following asset types is she required to manually add?
Various images.
A demonstration video....
Below is the answer and explanation for what’s an advantage to having software developer kits (SDKs) in place from both firebase and other measurement partners?
What’s an advantage to having software developer kits (SDKs) in place from both firebase and other measurement partners?
It provides unlimited reporting on up to 250 distinct events.
It tracks Android app...
Below is the answer and explanation for match each statement about machine learning with the related benefit of Google app campaigns.
Match each statement about machine learning with the related benefit of Google app campaigns.
Machine learning processes massive amounts of data, to deliver the most effective message to the right user...
Below is the answer and explanation for what impact has machine learning made on the marketing industry?
What impact has machine learning made on the marketing industry?
Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
Advertisers are spending more time on campaign optimization, due...