Below is the answer and explanation for what two things are marketers realizing as machine learning becomes more widely used?
Machine learning is a key component in building relationships with clients.
Automated campaigns outperform humans when it comes to creative work.
Automated campaigns rely on human guidance and intelligence for success. ✅
Below is the answer and explanation for what are two ways a marketer can use data insights to better understand campaign performance?
What are two ways a marketer can use data insights to better understand campaign performance?
Track users across individual sites and apps visited.
Evaluate all paid channels, and distribute investment equally.
Below is the answer and explanation for While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing?
While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it com...
Below is the answer and explanation for Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated his assets into French. Which three additional things should he consider before going live?
Roberto’s expanding his UK-based app into France. He created a new French-targeted Google app campaign and translated h...
Below is the answer and explanation for healthy Life HQ10, a Health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app?
Healthy Life HQ10, a health and well being company, has both a website and an app. What are three reasons the company should consider implementing measure...
Below is the answer and explanation for Roberto is explaining why a Google app campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google app campaigns?
Roberto is explaining why a Google app campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google app campaigns?
Reach, demo...
Below is the answer and explanation for why should companies with physical locations embrace app usage?
Why should companies with physical locations embrace app usage?
Mobile apps help build brand and website awareness.
Apps encourage potential customers to subscribe to their newsletter.
Apps inform potential customers of opening and c...
Below is the answer and explanation for Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Plan strategies on a wide scale.
Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play?
Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play?
Information o...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign?
What’s the advantage to identifying app users with high lifetime value in a Google app campaign?
Focus marketing efforts only on those users that are already engaging with an app regularly.
Proactively target an audience with mos...