Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning?
What are two ways a marketer can provide good data to a Google app campaign, powered by machine learning?
Select events done by at least 95% of users.
Select your most valuable events, regardless of h...
Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google...
Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)?
Why should Google follow the viewability standards set by the US Media Rating council (MRC)?
So advertisers know if their audience targeting is successful.
So advertisers know if frequency capping is working....
Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps?
What are two reasons advertisers should consider engagement when marketing apps?
Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentive.
A significant percent...
Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web?
which statement is true regarding conversion rates between apps and mobile web?
Mobile web generates conversion rates three times that of shopping apps.
Mobile web generates conversion rates ten times that of shopping apps.
Shopping apps...
Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing?
William is an online marketing manager at an advertising agency. As W...
Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next?
Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a...
Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users?
Which components of a Google app campaign allow marketers to reach valuable users?
Industry insights purchased from third-party companies.
Reviews left on an app listing.
Segmented data taken from surveys.
Conversion...
Below is the answer and explanation for which app type is the most downloaded on Google play?
Which app type is the most downloaded on Google play?
Shopping apps.
Sports apps.
Business apps.
Gaming apps. ✅
Correct answer
Gaming apps. ✅
Explanation
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Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?...