Definition:
Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions.
Information:
There are several different instances of sponsorships that unfold distinct advertising possibilities rather than through conve...
Definition:
To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer.
Information:
Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist customers in making a reasoned choice are included in media kits.
No hard-and-fast rules ex...
Definition:
When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing.
Information:
Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. In fact, it can be differentiated from conventional marketing as guerilla wars can be differentiated from conventional...
Definition:
Google’s feature whereby search results are suggested while the user types in his/her query.
Information:
On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait for the result. In order to enhance its functionality, Google Instant search allows the system to look for results while the user inputs his/her...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
What is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
A / B testing.
Google ads are updated automatically.
Click-through rate averages require planning....
Below is the answer and explanation for an advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25...
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
A computer store homepage
A page showing a tablet
A page showing laptops...