Below is the answer and explanation for what settings are required to give a user reporting access for a single advertiser?
What settings are required to give a user reporting access for a single advertiser?
Schedule a report to be sent to the user, automatically granting them access to that data.
Create a user role, and assign the advertiser a...
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
The target CPA bid was higher than the recommended amount....
Below is the answer and explanation for an advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her?
An advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her?
$5.
$2.
There is no minimum. ✅
Below is the answer and explanation for in addition to how much the advertiser will pay, which two factors are decided by the Ad words auction?
In addition to how much the advertiser will pay, which two factors are decided by the ad words auction?
Whether or not the ad actually shows.
How quickly your landing page will load once a user clicks on the ad. ✅
Below is the answer and explanation for an advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
Device targeting.
Below is the answer and explanation for an advertiser wants to target people on the search network who have previously visited their website. What should they do?
An advertiser wants to target people on the search network who have previously visited their website. What should they do?
They should use device targeting.
They should use placement...
Definition:
The part of a webpage that can be seen without a scroll down.
Information:
Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up much higher on the page in lower settings. The final decision regarding what applies below or above the fold hinges o...
Definition
Ad placements might be shown on any of the pages of a specific website in this ad buying option.
Information
Marketers often do not demand a preferred place for ads because they are looking for lower rates and expanded outreach in run-of-site marketing. The ads might be placed randomly on less-visited and less significant sections of the website.
Run-o...
Definition:
Usability refers to the level of comfort through which visitants can use a Website.
Information:
The usability of a website is not about the functionality of a site only; but how swiftly and comfortably individuals can utilize the website.
Jakob Nielsen’s Law of the Internet User Experience best explains the demand fo...
Definition:
A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit.
Information:
The New York Times has launched a surround session using an online platform. This act has become a hot topic in the online advertising community. A surround sessio...