Tags advertisement
Definition:
Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look)
Information:
During the beginning phase of web-based marketing, advertisements delivered on web pages were allocated to early birds first. For instance, the first marketer was free to select the place where...
Definition:
Recommended by the IAB, these are the big, rectangular-shaped banner formats.
Information:
Particularly, the recent rectangular-shaped ad formats comprise:
300 x 250 IMU (Medium Rectangle)
250 x 250 IMU (Square Pop-up)
240 x 400 IMU (Vertical Rectangle)
336 x 280 IMU (Large Rectangle)
180 x 150 IMU (Rectangle)...
Definition of advertising network
A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
Information about advertising network
Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousa...
Definition of ad blocking
The blocking of Web advertisements, typically the image in graphical Web advertisements.
Information about ad blocking
While ad blocking has existed for several years, it is still estimated to be used by a relatively small percentage of the online population. Standalone blocking solutions may have leveled off after the initial wave of eager ado...
Definition:
The advertisement that shows up when browsing between two pages.
Information:
A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at the content page and focuses his/her attention on the ad forcibly. Interstitials belong to the category of interruption advertising....
Definition:
Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement.
Information:
Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews advertisements and their response rate alleviates. It proves to be accurate for operations of...
Below is the answer and explanation for what is conversion rate optimization (CRO)?
What is conversion rate optimization (CRO)?
A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page.
The process of increasing the...
Below is the answer and explanation for scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, stay out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook messenger. The Facebook algorithm sees all...
Below is the answer and explanation for which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.
Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.
Stories. ✅
Bio. ✅