Definition:
Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look)
Information:
During the beginning phase of web-based marketing, advertisements delivered on web pages were allocated to early birds first. For instance, the first marketer was free to select the place where...
Definition:
It is a factor for graphical advertising that is more miniature than a banner ad.
Information
Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard button ads are quite popular.
The very upper or lower part of a pa...
Definition:
Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads.
Information:
A clear idea behind a banner exchange is, “I will display your ads on
Definition:
The part of a webpage that can be seen without a scroll down.
Information:
Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up much higher on the page in lower settings. The final decision regarding what applies below or above the fold hinges o...
Definition:
The ads that show on the webpage behind the present web browser.
Information:
Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads stay behind the opened webpage and are shown once you close the other pages.
Related Terms:
Definition
The advertisement which shows in a new browser window.
Information
There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing.
Pop-up ads are disliked by people searching on the web. Advertisers often have no idea of the resentment they produce because visitors find it e...
Definition:
Recommended by the IAB, these are the big, rectangular-shaped banner formats.
Information:
Particularly, the recent rectangular-shaped ad formats comprise:
300 x 250 IMU (Medium Rectangle)
250 x 250 IMU (Square Pop-up)
240 x 400 IMU (Vertical Rectangle)
336 x 280 IMU (Large Rectangle)
180 x 150 IMU (Rectangle)...
Definition
Ad placements might be shown on any of the pages of a specific website in this ad buying option.
Information
Marketers often do not demand a preferred place for ads because they are looking for lower rates and expanded outreach in run-of-site marketing. The ads might be placed randomly on less-visited and less significant sections of the website.
Run-o...
Definition:
When the ads that the visitors see are based on their search history.
Information:
By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine user repeatedly looks for words like ‘clean’, ‘energy’, and ‘environment’ for a certain period, ad providers such as Google, AdWor...
Definition of advertising network
A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
Information about advertising network
Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousa...