Tags ads

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets?

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? Select events done by at least 95% of users. Select your most valuable events, regardless of h...

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses? Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google...

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local invent

Below is the answer and explanation for Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? Marisol manages...

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working....

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t yet downloaded an app might need extra incentive. A significant percent...

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Below is the answer and explanation for Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? To analyze the demographic performance To review new keyword opportunities T...

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? Custom Intent audiences

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?

Below is the answer for Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a standard display campaign? Josephine is in the process of creating ads within her standard display campaign. She finds that there are two main ad format...

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

Below is the answer for Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which tar...