Tags ads

For an advertiser focused on branding, what are the key success metrics?

Below is the answer ad explanation for an advertiser focused on branding, what are the key success metrics? An advertiser focused on branding, what are the key success metrics? Conversion rate Clicks and Impressions Cost-per-conversion Reach and frequency ✅ Correct Answer Reach a...

Which ad format is recommended for driving action?

Below is the answer and explanation for which ad format is recommended for driving action? Which ad format is recommended for driving action? Responsive ads. TrueView ads ✅ Image ads. Lightbox ads. Correct Answer TrueView ads ✅ Explanation

Dynamic remarketing lets an advertiser

Below is the answer and explanation for Dynamic remarketing lets an advertiser Dynamic remarketing lets an advertiser Show prior visitors to his site ads that are based on products or services they saw on the site. ✅ Engage visitors to the website by opening a chat session Re-run ad to increase the volume of people who...

Which bidding option is best suited for an advertiser focused on branding goals?

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals? Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thous...

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

Below is the answer and explanation an advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Bid optimizer Frequency capping

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his market

Alan has introduced a new line of scooters on his website and is using a Google display ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective? Alan has introduced a new line of scooters on his website and is using a Google Display Ad...

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? Build awareness ✅ Drive loyalty In...

In order to use remarketing with Google Analytics, you need to:

Below is the answer and explanation for in order to use remarketing with Google analytics In order to use remarketing with Google analytics Have a goal conversion rate of 20% Have your Google analytics and AdWords accounts linked ✅ Have at least one active AdWords account Have a goal conversion rate of 30%

What are the key benefits of using the Google Display Network?

Below is the answer and explanation for what are the key benefits of using the Google display network? What are the key benefits of using the Google display network? Placing your ads on Google.com Sophisticated reporting to measure performance. ✅ Massive reach, you can advertise on any website. ✅...

What’s an advantage of using Responsive Display Ads?

Below is the answer and explanation for what’s an advantage of using responsive display ads? What’s an advantage of using responsive display ads? They’re limited to banner-eligible slots. They offer greater control over the way your ads look and feel. They help publishers deliver a faster experience using AMP. They will auto...