Tags ads

Which is a benefit of using a Lightbox ad?

Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You can use any display network targeting method ✅ There’s no cost for engagement with the ad You can be charged only for click-th...

What targeting options are available on the Display Network?

Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ Connections targeting. Correct...

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics

Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Reach and frequency

Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Add a location extension to her ad ✅ Advertise o...

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign. How might remarketing help her mee...

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in t...

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Image ads do not perform as well on the Googl...

Which feature applies to the Google Display Network, but not the Google Search Network?

Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network? Which feature applies to the Google display network, but not the Google search network? Language targeting Frequency capping ✅ Location targeting Cost-per-click (CPC) bidding

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build

Below is the answer and explanation for a company create niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their spe...

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Demographic tar...