Tags ads

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Below is the answer and explanation for why is it recommended to separate display network campaigns from search network campaigns? Why is it recommended to separate display network campaigns from search network campaigns? Separate campaigns allow for more accurate location targeting Different campaigns settings may be more effective on different networks ✅...

If an advertiser chooses to run ads in image formats, Google will:

Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google display network ✅ Charge an additional fee to serve these ads Display these ads on the Google...

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.

Below is the answer and explanation for your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Cost-per-...

Which remarketing list segment will typically have the highest volume of viewers?

Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers? Which remarketing list segment will typically have the highest volume of viewers? Past converters Product page visitors Homepage visitors ✅ Category page visitors Correct Ans...

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Cost-per-acquisition (CPA/CO) Viewable cost-per-thousand impressio...

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide? How does Google display ads drive marketing results for thousands of advertisers worldwide? It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculate...

Targeting by topic is a good strategy if your client wants to

Below is the answer and explanation for targeting by topic is a good strategy if your client wants to Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach a specific audience Control where his ads appear on the display network ✅ Actively manage his...

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his...

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? Affinit...

On the Display Network, enhanced cost-per-click (ECPC) automatically

Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual bid up or down based on each click’s likelihood to result in a conversion ✅
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