Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
Reach men, women and children of all ages who need any kind of athletic shoes
Sell high-end runn...
Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Impression
Clickthrough rate
Conversi...
Below is the answer and explanation for James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
How many liked the ad
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
Bot...
Below is the answer and explanation for if a display ad has been disapproved, how do you submit a request for another review?
If a display ad has been disapproved, how do you submit a request for another review?
Email AdWords-support@google.com to find out why it wasn’t approved
Edit your ad so it complies with Google policy and re-save...
Below is the answer and explanation for managed placements allow advertisers to:
Managed placements allow advertisers to:
Give Google the ability to select placements for them and set industry appropriate bids
Bid differently for specific placements on the Google display network ✅
Target relevant pl...
Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use?
If John is setting up a new video campaign, which manual bidding strategy should he use?
Cost-per-click
Cost-per-thousand-viewable impressions
Cost-per-view ✅
Cost-per-engagement
Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for:
Cost-per-thousand impressions (CPM) bidding is only available for:
Accounts that are using prepay billing
Campaigns that target the Google Display Network ✅
Accounts using U.S. Dollars for billing currency
Campaigns that tar...
Below is the answer and explanation for engagement with a lightbox ad on a mobile phone or tablet is achieved when someone:
“Engagement” with a lightbox ad on a mobile phone or tablet is achieved when someone:
Hovers their finger over the ad for at least 2 seconds
Watches the ad for at least 2 seconds
Expands or interacts with...
Below is the answer and explanation for an advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign,
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertisi...