Tags ads

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ad group, target groups of placements with similar themes ✅ Mov...

Frequency capping limits the number of times

Below is the answer and explanation for frequency capping limits the number of times Frequency capping limits the number of times Your ads appear to the same person on the search network Your ads appear to the same person on the display network ✅ Your ads appear to users with the same IP address Your ad...

An advertiser would benefit from using affinity audience targeting if they want to reach people:

Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: Regardless of their particular interests Who’ve already visited their website With a very specific interest, for example, a...

Which functionality applies to HTML5 ads?

Below is the answer and explanation for which functionality applies to HTML5 ads? Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices They’re easy to update and don’t require plug-ins ✅ They’re easy t...

What can you do by creating a separate campaign that’s targeted only to the Display Network?

Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the display network? Set a separate placement bid at the ad group level Exclude irrelevant placements and categories Set specific maximum cost-per-click...

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? Use a custom feed Use the...

Which is a benefit of using display advertising with Google to build brand awareness?

Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts of clicks and impressions. Consistent performance from day-to-day. Higher clickthrough rates (CTR) than on...

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: Increase overall impressions for the ad. Identify the traffic to your website that w...

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Cost-per-interaction (CPI) Cost-per-click ✅ Effective cost-per-thousand impressions (eCPM) Cost...

An advertiser who wants to target specific categories of video content on the Google Display Network should:

Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the Google display network should: Add the keyword ‘video’ to the campaign Target the search network Use video ad ✅
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