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Below is the answer and explanation what should you keep in mind when selecting events to measure in a Google app campaign?
What should you keep in mind when selecting events to measure in a Google app campaign?
Pick an event with significant value, regardless of how often it occurs.
Pick an event with low value that happens on a very significant basis.
P...
Below is the answer and explanation for Paul asks his team to enable and report on view-through conversions in their client Google app campaigns. Why are view-through conversions important to include?
Paul asks his team to enable and report on view-through conversions in their client Google app campaigns. Why are view-through conversions important to include?
They unlock a...
Below is the answer and explanation for Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app i...
Below is the answer and explanation for Betty’s manager is wondering why she needs to spend time on her new Google app campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign?
Betty’s manager is wondering why she needs to spend time on her new Google app campaign, since machine learning helps to au...
Below is the answer and explanation for how do humans and machines work as an effective team when running Google app campaigns?
How do humans and machines work as an effective team when running Google app campaigns?
Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
Humans can verify creative assets made by machin...