Tags ads fundamentals

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns. Ad words budgets can only be se...

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,

Below is the answer and explanation for Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, “Display network only – All features”. “Display network only – Remarketing”....

What’s the benefit of having multiple ads in an ad group?

Below is the correct answer and explanation for what’s the benefit of having multiple ads in an ad group? What’s the benefit of having multiple ads in an ad group? Ad words will automatically match each ad to the keywords it’s most relevant to. Ads are only eligible to show ad extensions if there are more than one ad in that group. Ads...

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Below is the answer and explanation for your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Make sure t...

Which client would you advise to advertise on the Google Search Network?

Below is the answer and explanation for which client would you advise to advertise on the Google search network? Which client would you advise to advertise on the Google search network? Jim, who wants to reach people on social networks interested in poetry. Suzy, who wants to reach people browsing travel websites about China. B...

On the Google Display Network, your ad is eligible to show on a webpage if your:

Below is the answer and explanation for on the Google display network, your ad is eligible to show on a webpage if your: On the Google display network, your ad is eligible to show on a webpage if your: Keywords match that webpage’s content. ✅ Ad text matches that webpage’s content. Landing page matches that webp...

When someone clicks your ad, the actual amount you’re charged will be:

Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be: When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater. The minimum needed to hold your ad position...

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

Below is the answer and explanation for you can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: Creating ads that include terms or phrases people are searching for. Creating relevant ads and keywords, but not using ad exte...

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign

Below is the answer and explanation for how would you recommend that William set his budget if he wants to spend US $608 per month on his campaign How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign Set a daily budget of $20 for the advertiser’s campaign. ✅ Set a bid...

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Below is the answer and explanation for which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign? Which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign? Broaden his keyword list for ads with the lowest click through rate (CTR). Add...