Tags ad relevance

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position? Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark...

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Sel

Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? Jerry understands that expected click-through rate is one of three main factors that determine the qua...

What does a high Quality Score indicate?

Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are relevant and useful to a viewer. ✅ You have been an adwords user for a long time. Your ad relevance and landing page are b...

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve. Improve quality score and increase cost-per-click (CPC). ✅ Decre...

Which of the following items is not a component of Quality Score?

Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. CPC) bid. ✅ Ad relevance. Expected click through rate (CTR). Co...

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ad

Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Which of the following make up some of the parameters that the Google search ads auction uses to determine what ads Karen sees? Karen’s washing machine broke, so sh...

What are the three main factors that determine ad quality?

Below is the answer and explanation for what are the three main factors that determine ad quality? What are the three main factors that determine ad quality? Expected click through rate, ad formats, and ad relevance Expected click through rate, max CPC bid, and landing page experience. Max CPC bid, landing page experience, and ad relev...