Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google pp campaign?
George regularly checks his conversion data in his Google app cam...
Below is the answer and explanation for which ad formats cannot be assigned to a single line item?
Which ad formats cannot be assigned to a single line item?
Image and HTML5.
True view and video. ✅
VPAID and VAST.
Video and display. ✅
Correct answer
Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
Maximum CPC bid of the ad showing one position lower on the page. ✅
location targeting of the ad sh...
Below is the answer and explanation for every time that your ad is eligible to show, ad words calculates its ad rank using your bid amount, components of quality score and
Every time that your ad is eligible to show, ad words calculates its ad rank using your bid amount, components of quality score and
The daily budget you’ve set.
Your historic...
Below is the answer and explanation for what two main ad formats can be used in a Google display ads campaign? Select All Correct responses
What two main ad formats can be used in a Google display ads campaign? Select All Correct responses
Search ads
Social ads
Uploaded ads ✅
Responsive display ad ✅
Below is the answer and explanation for Google display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
Google display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads.
Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be:
When someone clicks your ad, the actual amount you’re charged will be:
The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
The minimum needed to hold your ad position...
Below is the answer and explanation for how are rich media ads different from other ad formats?
How are rich media ads different from other ad formats?
They are displayed on the search network.
They are a type of text ad.
They are static image ads.
They are ads with animation or other types of motion. ✅
...
Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve.
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve.
Improve quality score and increase cost-per-click (CPC). ✅
Decre...