Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
An advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s opt...
Below is the answer and explanation for what’s the primary benefit of using structured snippet extensions in your ads?
What’s the primary benefit of using structured snippet extensions in your ads?
Lets you show your business address, phone number, and a map marker alongside your ad text.
Allows potential customers to navigate to specific pages...
Below is the answer and explanation for Jim has created a Google search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jim has created a Google search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first sp...
Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning.
Mac...
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?
While managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?
Because users intent and their likelihood to complete valuable actions for your busin...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction?
Automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction?
Ad extensions.
Man...
Below is the answer and explanation for how can performance planner serve your business?
How can performance planner serve your business?
By finding areas of your total budget that could contribute to marketing.
By determining which of Google’s ads are most appropriate for your brand.
By teaching your employees the fundamentals of pers...
Below is the answer and explanation for ad extensions assist in providing users with which two things they want from their search experience?
Ad extensions assist in providing users with which two things they want from their search experience?
Attractive imagery.
Product and service comparisons.
News items related to their search....
Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of search results. What else might he do to improve his ad rank?
Jerry’s managing a Google search campaign and would like to improve the position in which h...
Below is the answer and explanation for what’s a key objective in delivering ad extensions?
What’s a key objective in delivering ad extensions?
Opening up additional ad space to extend character limits.
Making ads more appealing with the use of image and video assets.
Giving users control over the types of ads that...