Below is the answer and explanation for scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
- Awareness.
- Attract.
- Engage. ✅
- Decision.
- Delight.
Correct answer
Engage. ✅
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- ___________ characters is the average character length that will appear on a mobile device for your email.
- All of the following are attributes of a content creation workflow EXCEPT:
- All of the following are key places your videos can appear on YouTube EXCEPT:
- All of the following impact a website’s ability to rank on a search engine results page EXCEPT:
- During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.
- Fill in the blank: ________ refers to how well a document matches a search query.
- Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
- Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
- Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
- Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.
- Fill in the blank: Once a search engine bot discovers your web page, it _______.
- Fill in the blank: The ideal blog post title is _____ characters.
- Fill in the blank: The ideal length of an email subject line is _____ characters.
- Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
- Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.
- Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
- Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.
- Fill in the blank: When planning the timing of content in a calendar, _______.
- Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
- From top to bottom, what should your search account structure hierarchy look like?
- Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
- How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”
- How many ad extensions should you include in your search ads?
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- In order to include a link in a Story, Instagram requires business accounts to have ____ followers.
- On which social network should you share content most frequently?
- Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.
- Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.
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- There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
- To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
- To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.
- True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
- True or false: You should include either budget information or a time estimate in your content creation plan.
- True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
- True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
- True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.
- True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.
- True or false? As buying behavior changes, the inbound philosophy will also evolve.
- True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
- True or false? If you want to produce great content, then you need to hire an in-house content creator.
- True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.
- True or false? Never use acronyms in your writing.
- True or false? Relevancy directly impacts ranking strength.
- True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.
- True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”
- True or false? To help improve SEO, your URL should match the title of your blog post, word for word.
- True or false? Watching three seconds of a YouTube video is considered a view.
- True or false? Website performance does not impact visibility on Facebook.
- True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.
- True or false? When possible, you should try and use extensive vocabulary in your writing.
- True or false? You can have more than one key result per objective.
- True or false? You should post the same message across all of your social channels.
- True or false? You should use a consistent naming system to store and easily identify hosted files.
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- True or false? Your content creation framework should stay consistent over time.
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- What is the difference between a brand keyword and a non-brand keyword?
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- When is the most effective time to boost content on social media?
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- You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
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- Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?
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