Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

Below is the answer and the explanation for the question Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

  • To show ads promoting “sweet & spicy coconut” to people searching for that flavor ✅
  • To show ads promoting all the flavors to people searching for “gourmet popcorn”
  • To make sure “Sweet & spicy coconut” continues to be the bestseller
  • It’s most efficient to have a single ad group

correct answer

To show ads promoting “sweet & spicy coconut” to people searching for that flavor ✅

explanation

Nick sells 5 flavors of gourmet popcorn. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor, he should bundle ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group.

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