Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Below is the answer and explanation for the  question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Target cost per install (tCPI)
  • Get new users who most likely complete in-app actions. ✅
  • Get new users for her app.
  • Google Play Store optimization

correct answer

Get new users who most likely complete in-app actions. ✅

Explanation

Get new users for her app: This option optimizes your targeting and bids to generate app installs. This strategy is ideal when you want installs at scale — as many new users as possible — and you evaluate campaigns based on target cost per install (tCPI), install conversions, and install volume only.

Get new users who most likely complete in-app actions: This optimization strategy is ideal if you want the users most likely to perform certain actions in your app. After you choose this option, you indicate the in-app actions you value and your desired target cost per action (tCPA), and AdWords will work to bring you app installers who are most likely to perform these actions.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Source : Krcmic.com

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