Inbound marketing certification answers
- Why is goal setting important to inbound marketing?
- Conversion optimization is.
- What is an example of a great value offer?
- The five fundamentals of inbound marketing are:
- What does the acronym SMART stand for in SMART goals?
- All of the following elements will help readers easily digest the content of a blog post EXCEPT:
- Where might you consider placing links to your social media channels?
- Why would you want to conduct a social media audit? Choose all that apply.
- What are the three stages of the buyer’s journey?
- Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
- Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:
- Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
- What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.
- Which of the following questions can help you determine which channel is right for you?
- When creating a blog title, why do the number of characters in the title matter?
- Fill in the blank: Contact management is a __________.
- Fill in the blank: Contact management is a __________.
- Fill in the blank: If lead nurturing is the content, then segmentation is __________.
- Fill in the blank: If lead nurturing is the content, then segmentation is __________.
- Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
- What is another commonly used term for conversion optimization?
- True or false? A call-to-action must be a button.
- What is the definition of a buyer persona?
- What is SCOPE?
- You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis
- How long should you let your conversion optimization experiments run (on average)?
- What are the steps of conversion optimization?
- What is conversion optimization?
- True or false? Conversion optimization can positively impact your return on investment.
- True or false? Conversion optimization is NOT an iterative process.
- You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
- What are the steps for creating a conversion path?
- Define a conversion path.
- What are SMART goals?
- What is the difference between reporting and analytics?
- Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
- How do you calculate a conversion rate?
- True or false? An effective conversion path must include a landing page.
- Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
- True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
- True or false? You can nurture both your leads and your customers.
- True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
- What is shared knowledge?
- When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s jour
- What role does optimization play in your conversational growth strategy?
- Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
- Which three elements are important to consider when determining if you should start to automate a conversation on your website?
- What are three key elements that any lead nurturing strategy will need?
- What are the steps to implementing a conversational growth strategy?
- If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?
- Why are conversations important in an inbound strategy?
- Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
- What is a conversational growth strategy?
- What is lead nurturing’s three-pronged approach for delivering helpful content?
- Where do conversations fit into your inbound marketing strategy?
- What is the definition of lead nurturing? (Duplicate 2)
- What is a conversation?
- True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
- What is a social media audit?
- All of the following are metrics you need to track in your social media audit EXCEPT:
- True or false? It’s necessary to conduct a social media audit every 2–3 years.
- Fill in the blank: Instagram stories are a great way to _____________.
- Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
- True or false? Social listening can help you find leads.
- What is social engagement? (Duplicate 2)
- What is social engagement?
- What is social monitoring? (Duplicate 2)
- What is social monitoring?
- What is social listening? (Duplicate 2)
- What is social listening?
- What is Snapchat’s largest age demographic?
- On which social network should you share content most frequently?
- True or false? One of the best uses of Twitter is networking in private groups.
- There are many benefits to having a social media strategy. Which answer is NOT one of them?
- True or false? Social media is a key driver for word-of-mouth marketing.
- True or false? A resource pillar page should only be made up of internal website links.
- When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
- True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
- Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
- All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
- True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
- Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
- True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- Which of the following is NOT a category you should organize your content audit by?
- All of the following are examples of a SMART goal EXCEPT:
- True or false? It’s necessary to conduct a social media audit every 2–3 years.
- What three criteria should you use when deciding to automate a conversation on your website?
- When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?
- Your boss wants a report on the success of your blog. What information should you NOT analyze?
- What does a content compass helps organize monthly initiatives by?
- True or false? Marketing only occurs during the Attract stage of the inbound methodology.
- Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
- What area(s) can you experiment with when you’re optimizing a conversion opportunity?
- What is a contact?
- You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?
- Fill in the blank: a conversion path is the method by which you encourage someone to __________.
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