Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report?
In a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report?
- Each conversion gets its own row with interactions in separate columns. ✅
- Each interaction gets its own row with interactions spread across rows.
- Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted.
- Rows and columns are flipped. ✅
Correct answer
- Each conversion gets its own row with interactions in separate columns. ✅
- Rows and columns are flipped. ✅
Explanation
If you choose to pivot the report instead, each conversion gets its own row and interactions are listed in separate columns, from left to right. More information about each interaction is included in its respective columns, allowing you to compare the data for several interactions side by side.
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