Below is the answer and explanation for imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
- First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
- Assign the prospect homework to review each page on their current website and score each page on an impact scale 1-10.
- Pull up the prospect’s top three competitors and walk through each site while the prospect explains what they like and don’t like.
- First, send some additional launch pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch. ✅
Correct answer
First, send some additional Launch Pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch. ✅
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- A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.
- A daily standup is a ___________ or less standing meeting with the _______ to review and update the _________.
- According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?
- According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?
- According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?
- As you build larger packages, which two steps of the sprint cycle should you increase the majority of your effort in?
- Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?
- Based on the training, which of the following is the most important consideration when building a launch pad website?
- Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.
- During your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to t
- During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to
- Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.
- FIll in the blank: Based on the training, the recommended three person pod consists of a __________.
- FIll in the blank: Based on the training, the recommended three-person pod consists of a __________.
- Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.
- Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.
- Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales tea
- Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already
- Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be
- Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key
- Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome
- Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seem
- Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems
- Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous imp
- Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and co
- Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing t
- Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last
- Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the c
- Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conve
- Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strate
- Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates
- Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create
- Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is cr
- Imagine your entire agency has committed to adopting Growth-Driven Design as it’s core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be
- Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be
- True or false – It’s important to incorporate as many “hacks”? and “best practices”? into your website as they have already been proven to work.
- True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.
- True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?
- True or false? Building incentives into service team members’ compensation packages can be a good tactic to drive upgrades and cross-selling.
- True or false? Building incentives into the service team member’s compensation packages can be a good tactic to help drive upgrades and cross-selling.
- True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.
- True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.
- True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.
- True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.
- True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.
- True or false? Your agency’s strategist should be included in sales conversations.
- What is the minimum recommended length of a Growth-Driven Design engagement?
- What is the purpose of the “GDD Starter”? package? (Duplicate Question 2)
- What is the purpose of the GDD starter package? (Duplicate Question 1)
- When is the best time to find partners and subcontractors to work with?
- When is the best time to start the renewal conversation?
- When is the best time to start the renewal conversation? (Duplicate Question 1)
- When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?
- Which action best describes how your team should present the science fair action items?
- Which of the following are the two major workshops to host during the strategy stage?
- Which of the following best describe the value of using a kanban board?
- Which of the following best describes the purpose of reporting with Growth-Driven Design clients?
- Which of the following best describes the value of using a Kanban board?
- Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?
- Which of the following is a great example of a cue to look for in potential GDD leads?
- Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?
- Which of the following is NOT a client service outcome in the launch pad stage?Which of the following is NOT a client service outcome in the launch pad stage?
- Which of the following is NOT a client service outcome your service team should achieve in the strategy stage?
- Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?
- Which of the following is NOT a way Growth-Driven Design impacts your agency?
- Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?
- Which of the following is NOT part of the new mindset for thinking about a website?
- Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?
- Which of the following tactics should be integrated into the conversations early and often when talking with clients about their launch pad websites?
- Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?
- Why is it important to sell Growth-Driven Design differently?
- You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later
- You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales p
- Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, t
- Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new
- Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team t
- Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?
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