HubSpot SEO certification Course Answers

Exam Name: HubSpot SEO Certification Course Exam URL: https://academy.hubspot.com/courses/seo-training Credit: https://www.hubspot.com/ All rights and credit go to HubSpot as they are the sole owner and original creator of the test.

When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

What kind of heading tag should you use for subtitles on a page?

True or False? All link-building tactics require building a relationship in order to work.

True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.

Why would you want to run competitive analyses of keywords?

When should you use a robots.txt file?

The different types of keywords are:

True or False? You should use hyphens, underscores, or spaces between the words in your URLs.

True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.

Which of these is NOT part of a URL?

How do search engines use sitemaps?

Choose all that apply. Why are internal links important for SEO?

When would it be beneficial to have a different title tag than your heading tag?

True or False? Don’t use a page’s URL as your link description.

What is the purpose of heading tags?

What are the two biggest factors in the mobile user experience of your website?

True or False? You should optimize a single page for multiple keywords.

What is the purpose of a 301 redirect?

Choose all that apply. What does your backlink profile measure?

Choose all that apply. Why is it important to have HTTPS for your website?

What is a backlink profile?

True or False? Backlinks build authority.

How many links does it take to rank high in search results?

Choose all that apply. How do you determine the authority of a piece of content?

Choose all that apply. Which of these factors will affect your SEO strategy?

True or False? The same SEO strategy will yield the same results for all websites.

True or False? Google doesn’t care about the quality of backlinks, only the quantity.

True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.

What do you need to balance when doing SEO?

Google measures how interesting other people think your content is through ___.

What is a pillar page?

You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice

What kind of content is most likely to be organically linked to?

What was the purpose of the Google Hummingbird algorithm update?

Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco

True or False? When you make a change to a page, Google immediately crawls it.

When performing keyword research, how can you determine which keywords you should create content for?

What technical SEO issue can you solve with an SSL certificate?

True or False? It is a best practice to make your URLs as long and descriptive as possible.

Which of these is an example of a top-level domain?

Which of these is a strategy to determine the internal linking structure of a website?

How long should your page’s title tag be?

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco

Choose all that apply. What data can you gather about your website from Google Search Console?

Why is over-optimizing bad?

When should you decide to work with a developer to implement structured data on a page?

Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo g

What tool can you use to test for errors in structured data markup?

Choose all that apply. Why are meta descriptions important?

What is Schema.org?

True or False? Structured data is a markup language.

Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to c

Choose all that apply. Which of these are ways to increase your site speed?

True or False? Domain authority is a ranking factor in Google’s algorithms.

What kind of company would benefit from the site links rich snippet?

True or False? Authority directly impacts ranking strength.

What are rich results?

What is the primary goal of a search engine?

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco

Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target key

Choose all that apply. What are the most important things to do when replying to press request alerts?

How do you build discovery and relevance for search engines?

True or False? No matter what SEO tool you use, the metrics will be exactly the same.

Choose all that apply. Which of these are important KPIs to consider for SEO?

If you track nothing else for SEO, make sure you track ___.

What stage of the buyer’s journey is someone searching for “what is inbound marketing?” likely in?

True or False? Google accounts for the majority of searches worldwide.

Which of these is an example of a long-tail keyword?

True or False? The majority of SERPs include some type of rich results.

Choose all that apply. Which of these tactics will help improve your website’s internal linking?