HubSpot Reporting Certificate Answers

Exam Name: HubSpot Reporting Certification Exam URL: https://academy.hubspot.com/courses/hubspot-reporting Credit: All rights and credit go to HubSpot as they are the sole owner and original creator of the test.

When would you build a dashboard with the Z-shaped reading pattern in mind?

What role does the hero play in your storytelling with data?

What is the purpose of a multi-touch revenue attribution report in HubSpot?

Fill in the blank: Data literacy is the ability to __________.

Proving a case with data consists of which of the following parts? Select all that apply.

What does your business do in the attract stage of the inbound methodology?

What is another name for negative feedback loops?

When using pyramid goals, it’s important to have omissions because they:

Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.

In an A/B test, what are you testing?

True or false? HubSpot invented the flywheel.

True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.

What is sales enablement? (Duplicate 2)

How do effective goals differ from efficient goals?

What is the curse of knowledge bias?

If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:

When you need to see small or incremental changes in your data over time, what is the best chart to use?

What happens during operational planning?

Fill in the blank: Competitive intelligence is ________.

Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.

Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.

Fill in the blank: UTM parameters _____________.

When would you build a dashboard with the F-shaped reading pattern in mind?

Customer loyalty surveys in HubSpot track which customer sentiment metric?

What are the benefits of running regular tech stack audits? Select all that apply.

What are the benefits of running regular tech stack audits? Select all that apply.

Fill in the blank: SWOT analysis is ________

True or false? The create date property on your deal records in HubSpot is auto-populated for you.

Fill in the blank: The purpose of smarketing meeting is to ___________.

What are KPIs?

Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.

Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.

What is a cadence?

True or false? When designing dashboards, you should design them using a visual hierarchy.

True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

Fill in the blank: When making data-driven decisions, objectives are statements ________.

Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:

What type of data do analytics platforms like HubSpot log where visitors are coming from?

If you still don’t know the type of information your team or stakeholders value, what should you do?

Which of the following is NOT a step when running a marketing experiment?

What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.

Which of the following is an example of a lagging indicator?

Why is having a strong sense of purpose important for a business? Select all that apply.

Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.

How can managers prevent silos from occurring at an organization?

What is the purpose of visualizations when telling a story with data? Select all that apply.

What data do entrances show?

Fill in the blank: A data silo is when a group of raw data is __________.

Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.

What is reporting?

SMART goals are:

Which customer sentiment metric is the strongest predictor of future purchase behavior?

Fill in the blank: A service level agreement (SLA) is an agreement between __________.

True or false? It is possible for non-SaaS companies to track renewal rate.

Fill in the blank: HubSpot counts a page view every time:___________.

Customer satisfaction surveys in HubSpot track which customer sentiment metric?

What happens in the delight stage of the inbound methodology?

Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

Which of the following are inputs you could use for your customer health score? Select all that apply.

Clean data is ____________. (Select all that apply)

The Golden Circle is a framework invented by Simon Sinek that helps organizations:

If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?

Fill in the blank: Exit rate shows the percentage of sessions _________.

Fill in the blank: The silo mentality is ___________.

Which tools are NOT part of the HubSpot reporting suite?

True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.

Fill in the blank: Growth hacking is the process of __________.

What is backwards planning?

True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.

How is dashboard building like gold panning?

How do you calculate customer lifetime value?

What are some common pitfalls with presenting data in a slide deck? Select all that apply.

Which of the following are some best practices to consider when writing your data story? Select all that apply.

True or false? Correlation does not equal causation.

What is data visualization?

Fill in the blank: Data cleansing is the process__________.

Fill in the blank: The purpose of funnel reports is to analyze:___________.

What is a tech stack?

Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

Good stories share which five characteristics?

What are blink tests used for?

Why are leading indicators considered “manageable” metrics?

When would you use a contact create attribution report?

What are the disadvantages to using pie charts? Select all that apply.

What are the long-term effects of bad data? Select all that apply.

Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?

What are the advantages to native integrations? Select all that apply.

Fill in the blank: The cognitive load theory states that __________.

Which of the following are examples of revenue metrics? Select all that apply.

What do sessions track?

What happens in the engage stage of the inbound methodology?

When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the

Fill in the blank: Objects are _____________.

On average, how many apps do mid-sized businesses use?

What is the HubSpot Solutions Partner Program?

What is the HubSpot App Marketplace?

What are the two factors you must consider when having a developer build a custom integration? Select all that apply.

True or false? You can test both large and small elements in your marketing with A/B testing.

What are the best ways to find out more about APIs and their potential use cases? Select all that apply.

Fill in the blank: An iPaaS solution is a __________.

Which of the following is an example of a leading indicator?

What are APIs?

A/B testing is available in which HubSpot tools? Select all that apply.

Fill in the blank: A positive feedback loop describes the process of __________.

Fill in the blank: Integrations are ___________.