HubSpot Digital Advertising 101 Certification Answers

Exam Name: HubSpot Digital Advertising Certification Exam URL: https://academy.hubspot.com/courses/digital-advertising Credit: https://academy.hubspot.com/ All rights and credit go to HubSpot as they are the sole owner and original creator of the test.

Which metric best helps you convey the value of your advertising strategy?

What is the best way to advertise on Instagram?

A Facebook lookalike audience is based on:

Based on the data below, what is the return on ad spend (ROAS) for the campaign? (Duplicate 2)

What is the benefit of advertising in Instagram Explore?

Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?

What’s the difference between first-party cookies and third-party cookies?

A Facebook custom audience is based on:

Based on the data below, what is the return on ad spend (ROAS) for the campaign? (Duplicate 1)

Which ad types are available on social media platforms? Select all that apply.

A Facebook core audience is based on:

Based on the data below, which is the most effective advertising campaign? (Duplicate 1)

What are best practices for optimizing your conversion path? Select all that apply.

Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?

What is conversion rate optimization (CRO)?

In what order should the steps to conduct a marketing experiment be completed?

Following the rule of thirds helps you:

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.

If your business has a short buying cycle, which attribution model should you use?

Fill in the blank: The goal of a commerce ad is to increase _____.

A/B testing (split testing) is the process of:

Fill in the blank: The goal of a content ad is to increase _____.

Fill in the blank: The goal of a concept ad is to increase _____.

What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?

Which of the following ad copy examples follows the best practices for simplifying language?

Fill in the blank: Automated bidding is powered by _____.

Which of the following is NOT an ad copywriting best practice?

What is ad rank?

Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?

What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.

With contextual targeting, you could reach people who:

Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improv

What elements should be included in your search ad copy? Select all that apply.

With behavioral targeting, you could reach people who:?

With demographic targeting, you could reach people who:

What symbol would you use to add a negative keyword?

What symbol would you use to add a broad match modifier?

Fill in the blank: You should use a target CPA bidding strategy when you have _____.

Which of the following represents a phrase match keyword?

Which of the following represents an exact match keyword?

Which of the following is NOT one of the three elements of a marketing mix?

What ad tracking method should you use to identify which marketing campaign referred traffic to your website?

Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.

If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?

Which of the following is an example of a business’s “reasons to believe?”

Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

Select all that apply. The problem with early online advertising was that ads were:

What enables web publishers and digital out-of-home media owners to manage their advertising inventory?

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

How many ad extensions should you include in your search ads?

Which ad creative best practice(s) are displayed in the example below? Select all that apply.

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

From top to bottom, what should your search account structure hierarchy look like?

True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

Fill in the blank: Retargeting an example of _____ targeting.

What should your decision stage ads do?

Which of the following goals are options available for advertising on Twitter? Select all that apply.

Which ad creative best practice(s) are displayed in the example below? Select all the apply.

Which of the following is NOT an automated bidding strategy?

What should your consideration stage ads do?

True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.

Which of the following represents a broad match keyword?

Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

Where should you allocate the majority of your paid media budget?

If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

What should your awareness stage ads do?

Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?

True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.

Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

How often should you evaluate your paid media budget?

Which of the following is NOT an ad targeting strategy?

Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

What is the difference between a brand keyword and a non-brand keyword?

What is one ad type that is unique to Snapchat?

Which of the following is NOT a stage in the buyer’s journey?

Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.

What can you most easily accomplish by advertising on TikTok?

Where do ads appear on YouTube? Select all that apply.

Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.

What ad tracking method should you use to retarget people on social media who have visited your website?

What is one benefit of running search ads for brand keywords?

What is an attribution model?

What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.