HubSpot CMS For Marketers Certification Answers

Exam Name: HubSpot CMS For Marketers Certification Exam URL: https://academy.hubspot.com/courses/cms-for-marketers Credit: https://hubspot.com/ All rights and credit go to HubSpot as they are the sole owner and original creator of the test.

When deciding on naming conventions for your CMS assets, what do you need to make sure of?

What is the purpose of a sitemap?

What is the SEO purpose of adding links throughout your content?

True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited.

Where in HubSpot can you go to improve the on-page SEO of a blog post?

How do you build relevance and authority for your website?

Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?

True or False? You can add a featured image to your blog post which will appear in social media posts.

What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?

What is the primary purpose of a topic cluster content strategy?

In the HubSpot CMS, where do you go to change a page’s meta description?

What is the final step you should take before publishing a page?

The purpose of the Contents tab in the page editor is to:

True or False? Once you remove a section, row, column, or module from your page you cannot undo it.

True or False? In the HubSpot CMS, website pages and landing pages are the same thing.

True or False? You need to know CSS to make any style changes to your pages.

What is the first question you should ask before you start gathering and analyzing data about your website?

On the website shown in this image, what could this business do to improve the user experience of their website? (Duplicate 2)

Which of these data points is not tracked on the Performance tab of a blog post?

True or False? Your theme is your source of truth for your website’s design.

On the website shown in this image, what could this business do to improve the user experience of their website? (Duplicate 1)

Where can you view data about an individual blog post’s performance in HubSpot?

True or False? Every page must be created using its own unique template.

True or False? Using your traffic analytics report, you can see the source of traffic to your website.

How can you take advantage of the mere-exposure effect on your website?

Where can you find your website and traffic analytics reports in HubSpot?

Where can you view all of your downloaded templates and modules?

Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

What is a topic cluster?

Choose all that apply. Which methods can you use to research your user’s goals on your website?

Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

Fill in the blank: Theme modules are _______.

Choose all that apply. What are the different types of templates in the HubSpot CMS?

Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

How do CMS developers use themes?

Which of these is not a recommended best practice for writing blog post titles?

Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Th

True or False? A website’s design is solely about looks.

Choose all that apply. Which of these pieces of content should be archived and unpublished?

Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.

How is a visitor’s country determined for smart content?

True or false? The HubSpot CMS includes a standard SSL certificate for your website.

Which of these is not a content status in HubSpot?

What is the most important thing you can do to ensure your content ranks highly in search engines?

Where in the HubSpot CMS can you edit your website’s header and footer?

True or False? You can have unlimited smart rules per module.

Which of these segments is a good place to start with your personalization efforts?

True or False? Adding someone’s name to a page is effective personalization.

True or false? You can upload files in bulk into the HubSpot file manager.

True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.

Fill in the blank. Backlinks are links ________.

True or False? Every page published in the CMS is created using a template.

Choose all that apply. Which of these tools are included for free with CMS Hub?

What is a buyer persona? (Duplicate 2)

What happens when you clone a landing page in HubSpot?

True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.

The purpose of a robots.txt file is to:

What tool can you use to segment your contacts database?

In the page editor in the HubSpot CMS, pages are organized by:

Which of these characteristics is not available to use in smart content?

When deciding on naming conventions for your CMS assets, what do you need to make sure of?

What is the first-touch attribution model?

Choose all that apply. Which of the following should you add to your blog post to generate leads?

True or False? You should use a different theme for every page on your website.

True or False? You can only use one type of smart rule per module.

What are the five key characteristics of a good website user experience?