Hubspot certification answers

Hubspot certification answers

• What does it mean to have an inbound approach to doing business?
• Which of the following is NOT a way to create remarkable content?
• True or false? Most sales organizations are doing everything they can to apply force to their flywheel.
• What type of company would be most likely to find success advertising on Pinterest?

• HubSpot Inbound Certification answers

  • When you use Jobs Theory to develop a timeline of events, where does that timeline start?
  • Which of the following is NOT a key part of a company’s culture?
  • If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
  • Which of the following is the best way to align a company’s employees around a single purpose?
  • Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  • Why do the inbound principles exist?
  • Which place is recommended for the storage of your prospect’s information?
  • Fill in the blank: When optimizing your content for clarity, your goal is to ______________.
  • In a flywheel business, which of the following is the most important source of new prospects?
  • How can you apply flywheel thinking to your company’s budget?
  • Why is it common for companies to think of themselves in terms of a funnel?
  • True or false? When you standardize, you’re creating a single standard answer that has no variations.
  • What are the five inbound principles?
  • True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
  • Which of the following is NOT a reason to think of your business as a flywheel?
  • True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
  • Who is responsible for delighting prospects and customers?
  • Which of the following is a problem with thinking of your business as a funnel?
  • What is the relationship between the inbound methodology and the concept of a flywheel?
  • Fill in the blank: Your __________ is your strongest acquisition lever.
  • Fill in the blank: The inbound methodology is a ____________.
  • What is the three horizon framework?
  • True or false? Most buyers start researching potential solutions before they meet with a salesperson.
  • What is the purpose of the delight stage of the inbound methodology?
  • True or false? As buying behavior changes, the inbound philosophy will also evolve.
  • What is Jobs Theory?
  • When does the engage stage of the inbound methodology begin?
  • What occurs during the attract stage of the inbound methodology?
  • When designing site architecture and navigation, whose experience should be the primary consideration?
  • True or False: Responsive design relies on predefined screen sizes.
  • True or false? It is a recommended best practice to gate and deliver majority of your content over live chat.
  • Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  • True or false? You should only create video content if you have a high-quality camera and lights.
  • True or false? Social media is a key driver for word-of-mouth marketing.
  • True or false? Conversion optimization is NOT an iterative process.
  • What are the steps of conversion optimization?
  • If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
  • To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
  • Optimizing your content helps improve __________.
  • True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
  • What is the definition of a buyer persona?
  • A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which
  • What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
  • What are the four stages of the Inbound Methodology?
  • True or false? Buyer personas are effective for all organization types.
  • Who at your company will buyer personas most benefit?
  • What does a knowledge strategy allow you to do?
  • Fill in the blank: You standardize for ______________.
  • When it comes to inbound best practices, you personalize for:
  • How can thinking of your business as a flywheel foster cross-team collaboration?
  • Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.
  • A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?
  • What is the relationship between your company’s purpose and your buyer personas?
  • True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
  • You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
  • You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
  • What does CRM stand for?
  • What kinds of information does your marketing team likely need included in a persona?
  • What occurs during the attract stage of the inbound methodology?
  • What kinds of information does your customer service team likely need included in each persona?What kinds of information does your customer service team likely need included in each persona?
  • According to Jobs Theory, which of the following is an example of a job story?
  • All of the following are true about forms and lead flows EXCEPT:
  • What kinds of information does your sales team likely need included in each persona?
  • Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  • Which of the following best describes a buyer persona?
  • What is the main purpose of a landing page?
  • True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
  • This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
  • In the three horizon framework, what does horizon three symbolize?
  • What is the relationship of funnels and flywheels to each other?
  • Which departments should be involved in creating content?
  • What are the stages in the inbound methodology?
  • Define a conversion path.
  • What’s the maximum number of top priorities a company should have at any given time?
  • Fill in the blank: Inbound is knowledge _________.
  • If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
  • What is the buyer’s journey?
  • True or false? When starting out, make sure you are engaging with customers on every single social media channel.
  • True or false? Objectives typically have a designated time period, while key results can be long lived.
  • When it comes to goal setting, what are key results?
  • True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  • In the three horizon framework, what does horizon two symbolize?
  • How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
  • Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.
  • True or false? If you have an ideal customer profile, you don’t need buyer personas.
  • True or false? Every business exists primarily to create profits.
  • Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
  • True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  • What are the steps for creating a conversion path?
  • In the three horizon framework, what does horizon one symbolize?
  • Who should be involved in creating your buyer personas?
  • What is conversion optimization?
  • When it comes to goal setting, what are objectives?
  • What is the goal of the identify phase of an inbound sales strategy?
  • Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
  • How is your product’s “job to be done” tied to your customer’s personal identity?
  • Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  • What might your customer service team use the buyer’s journey for?
  • Which of the following is the best technique for helping people progress through the buyer’s journey?
  • Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  • Which of the following is NOT true about a flywheel?
  • True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  • True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  • True or false? Most buyers are naturally trusting of salespeople.
  • In the engage stage what do you collect from an individual?
  • What are the principles of inbound? (Choose all that apply.)
  • What are the phases for the inbound sales framework?
  • True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.
  • Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
  • What could a marketer use in the engage stage to engage with different segments of their audience?
  • Which of the following delight terms is considered to be reactive to your customers’ needs?
  • True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
  • Why is it important to make sure the people buying your product are happy?
  • True or false? Delight is only about the customer experience your service delivers.
  • Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  • True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
  • True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  • True or false? The buyer’s journey is only used by your marketing team.
  • Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  • What are the phases of an inbound sales strategy?
  • Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
  • What is social listening?
  • Which of the following are principles of inbound? (Choose all that apply.)
  • Fill in the blank: Inbound is about _____ with the world.
  • Which of the following is NOT a lead nurturing tactic?
  • When should you focus on delighting people?
  • You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
  • If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
  • The inbound methodology is a circle. What does it represent?
  • Which is true about content and its relationship with the Inbound Methodology?
  • True or false? A call-to-action must be a button.
  • True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.
  • What is the relationship between a company’s profits and its purpose?
  • True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.
  • 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
  • Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
  • What are the three core tenents of inbound?
  • An inbound sales strategy focuses on identifying people who _________.
  • True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.
  • How many customers do you need to interview to identify the job your product does?
  • True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
  • What is the definition of lead nurturing? (Duplicate 1)
  • True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.
  • How can thinking of your business as a flywheel improve the handoff between sales and services?
  • True or false? An effective conversion path must include a landing page.
  • Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.
  • What is the difference between a sales process and an inbound sales strategy?
  • Fill in the blank: You can attract people by using _________ to create content and experiences.

• HubSpot Marketing Software Certification Exam Answers

  • What are the three types of segments you can create in HubSpot?
  • What is the advantage of using a form?
  • Where is information collected by your form submissions stored in HubSpot?
  • What are/is the area(s) you need to consider when building a call-to-action?
  • What is a call-to-action button?
  • What are three examples of segments that every business should ideally have?
  • What is the definition of segmentation?
  • Your form submission rate tracks:
  • Why is it considered a best practice to include an image or video on a landing page?
  • What is a Twitter stream?
  • What is a form submission notification?
  • What are the key components of a landing page?
  • You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
  • Why should you limit the number of form fields you use on your form?
  • When should you ungate content?
  • What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
  • True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
  • True or false? Pillar pages make landing pages obsolete.
  • Pop-up forms are best suited to which stage of the buyer’s journey?
  • True or false? You can use your HubSpot CTAs in externally hosted content.
  • What are the elements of a traditional conversion path?
  • How can a pop-up form supplement a visitor’s experience?
  • You should base the design of your CTA on the following:
  • How does a landing page typically gather information about site visitors?
  • What’s the difference between a form and a pop-up form?
  • A call-to-action button is also known as a:
  • What is a lead flow?
  • Why should your call-to-action contain action-oriented language?
  • True or false? Big companies require complex page templates.
  • In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?
  • Which sentence best describes collaboration in the CMS?
  • True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
  • Which of the following tasks can be performed in settings?
  • True or false? Pop-up forms are outbound.
  • Fill in the blank: To preview your post, click __________.
  • You can create a call-to-action to align with which stage of the buyer’s journey?
  • Fill in the blank: For distraction-free editing, click ___________.
  • What is a landing page?
  • What type of file can you import in draft mode instead of starting a blog post from scratch?
  • True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.
  • True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
  • Which statement about selecting marketplace templates is most accurate?
  • Which sentence best describes the relationship between templates and pages?
  • All of the following are tools you can connect to a HubSpot campaign EXCEPT:
  • Which of the following is NOT a feature available to you in draft mode?
  • All of the following are examples of SMART goals EXCEPT:
  • True or false? All assets should be built before creating a campaign.
  • All of the following are examples of how you can export campaign data EXCEPT:
  • Which of the following are campaign metrics that can be tracked in HubSpot?
  • All of the following are ways you can report on a campaign EXCEPT:
  • Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.
  • Which type of pillar page is in the form of an ungated guide or ebook?
  • When determining buyer personas, which type of information is most important to capture?
  • True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
  • Which is NOT an example of demographic information that can help bring value to your buyer persona research?
  • All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
  • True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.
  • True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.
  • Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
  • What is the reporting library?
  • How does HubSpot calculate the source of a visitor to your site?
  • True or false? You have up to one week to edit the name of a campaign.
  • “True or False? Google’s goal is to provide users with the most relevant, credible content that exists on the web based on their search query.”
  • True or false? A session expires after 30 minutes of inactivity.
  • All of the following are components of a topic cluster EXCEPT:
  • Most organizations target how many buyer personas?
  • True or False? You cannot add a featured image to a blog post.
  • What is a session?
  • True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking t
  • Which of these is NOT one of the ways search has changed in the last 5 years?
  • What is key to the success of your reporting?
  • True or false? Buyer personas are non-fictional case study examples of your most successful customer.
  • What is the final step you should take before publishing a page?
  • When should you report on your marketing campaign performance?
  • Which parts of your organization can benefit from buyer personas?
  • True or false? Lead flows are outbound.
  • True or false? You can set a workflow goal on the main workflows dashboard.
  • True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
  • Where should you consider inserting calls-to-action throughout your blog post?
  • True or False? In a topic cluster, subtopics are usually covered in blog posts.
  • What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?
  • _________ workflows will operate once a contact meets the enrollment triggers of that workflow.
  • Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.
  • True or false? You can collaborate with your team when drafting a blog post in edit mode.
  • Where can you view data about an individual blog post’s performance in HubSpot?
  • True or false? Marketing automation is ONLY used to automate your marketing actions.
  • ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
  • Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.
  • Choose all that apply: Blogging helps your inbound marketing by _____.
  • True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
  • What is the definition of contact management?
  • True or false? You can import contacts into HubSpot that are opted-out of communication.
  • What is the primary purpose of a topic cluster content strategy?
  • True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.
  • When drafting an email, why would you enable a web version of your email?
  • True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
  • Which of the following should you do before setting new KPI goals?
  • What is a pop-up form?
  • True or false? You can test your marketing emails in different email clients from within the email editor.
  • True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
  • Which of the following metrics are marketing teams NOT likely to report on?
  • What were the original stages of the inbound marketing methodology?
  • True or false? Pop-up forms are outbound.
  • The analyze tab for your marketing emails is most commonly used to __________.
  • Which of the following options reflects the correct sequence for establishing goals with your team?
  • There are three types of workflows you can create in HubSpot. What are they?
  • True or false? A list and a report in HubSpot accomplish the same actions and goals.
  • True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
  • _______________ is the software that exists with the goal of automating your marketing actions.
  • A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
  • Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
  • Marketing Hub users will frequently use which of the following menus in HubSpot?
  • What are the three ways you can add recipients to your marketing emails?

• HubSpot Reporting Certificate Answers

  • When would you build a dashboard with the Z-shaped reading pattern in mind?
  • What role does the hero play in your storytelling with data?
  • What is the purpose of a multi-touch revenue attribution report in HubSpot?
  • Fill in the blank: Data literacy is the ability to __________.
  • Proving a case with data consists of which of the following parts? Select all that apply.
  • What does your business do in the attract stage of the inbound methodology?
  • What is another name for negative feedback loops?
  • When using pyramid goals, it’s important to have omissions because they:
  • Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  • In an A/B test, what are you testing?
  • True or false? HubSpot invented the flywheel.
  • True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.
  • What is sales enablement? (Duplicate 2)
  • How do effective goals differ from efficient goals?
  • What is the curse of knowledge bias?
  • If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:
  • When you need to see small or incremental changes in your data over time, what is the best chart to use?
  • What happens during operational planning?
  • Fill in the blank: Competitive intelligence is ________.
  • Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  • Which of the following behaviors from sales reps could lead to steep drop-offs between deal stages? Select all that apply.
  • Fill in the blank: UTM parameters _____________.
  • When would you build a dashboard with the F-shaped reading pattern in mind?
  • Customer loyalty surveys in HubSpot track which customer sentiment metric?
  • What are the benefits of running regular tech stack audits? Select all that apply.
  • What are the benefits of running regular tech stack audits? Select all that apply.
  • Fill in the blank: SWOT analysis is ________
  • True or false? The create date property on your deal records in HubSpot is auto-populated for you.
  • Fill in the blank: The purpose of smarketing meeting is to ___________.
  • What are KPIs?
  • Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
  • Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.
  • Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.
  • What is a cadence?
  • True or false? When designing dashboards, you should design them using a visual hierarchy.
  • True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.
  • Fill in the blank: When making data-driven decisions, objectives are statements ________.
  • Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
  • Which of the following are steps you can take to start to align your customer service and marketing teams? Select all that apply.
  • If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
  • What type of data do analytics platforms like HubSpot log where visitors are coming from?
  • If you still don’t know the type of information your team or stakeholders value, what should you do?
  • Which of the following is NOT a step when running a marketing experiment?
  • What negative impact(s) can silos have on your organization? How can silos negatively impact your organization? Select all that apply.
  • Which of the following is an example of a lagging indicator?
  • Why is having a strong sense of purpose important for a business? Select all that apply.
  • Which of the following topics are beneficial to review at a smarketing meeting? Select all that apply.
  • How can managers prevent silos from occurring at an organization?
  • What is the purpose of visualizations when telling a story with data? Select all that apply.
  • What data do entrances show?
  • Fill in the blank: A data silo is when a group of raw data is __________.
  • Which of the following are elements you can add to your presentation to make your data story more relatable? Select all that apply.
  • What is reporting?
  • SMART goals are:
  • Which customer sentiment metric is the strongest predictor of future purchase behavior?
  • Fill in the blank: A service level agreement (SLA) is an agreement between __________.
  • True or false? It is possible for non-SaaS companies to track renewal rate.
  • Fill in the blank: HubSpot counts a page view every time:___________.
  • Customer satisfaction surveys in HubSpot track which customer sentiment metric?
  • What happens in the delight stage of the inbound methodology?
  • Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.
  • Which of the following are inputs you could use for your customer health score? Select all that apply.
  • Clean data is ____________. (Select all that apply)
  • The Golden Circle is a framework invented by Simon Sinek that helps organizations:
  • If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
  • Fill in the blank: Exit rate shows the percentage of sessions _________.
  • Fill in the blank: The silo mentality is ___________.
  • Which tools are NOT part of the HubSpot reporting suite?
  • True or false? When presenting your data on a bar chart, it’s effective to alter your axes so your audience only needs to see the necessary information.
  • Fill in the blank: Growth hacking is the process of __________.
  • What is backwards planning?
  • True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.
  • How is dashboard building like gold panning?
  • How do you calculate customer lifetime value?
  • What are some common pitfalls with presenting data in a slide deck? Select all that apply.
  • Which of the following are some best practices to consider when writing your data story? Select all that apply.
  • True or false? Correlation does not equal causation.
  • What is data visualization?
  • Fill in the blank: Data cleansing is the process__________.
  • Fill in the blank: The purpose of funnel reports is to analyze:___________.
  • What is a tech stack?
  • Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
  • Good stories share which five characteristics?
  • What are blink tests used for?
  • Why are leading indicators considered “manageable” metrics?
  • When would you use a contact create attribution report?
  • What are the disadvantages to using pie charts? Select all that apply.
  • What are the long-term effects of bad data? Select all that apply.
  • Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?
  • What are the advantages to native integrations? Select all that apply.
  • Fill in the blank: The cognitive load theory states that __________.
  • Which of the following are examples of revenue metrics? Select all that apply.
  • What do sessions track?
  • What happens in the engage stage of the inbound methodology?
  • When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:
  • True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.
  • Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the
  • Fill in the blank: Objects are _____________.
  • On average, how many apps do mid-sized businesses use?
  • What is the HubSpot Solutions Partner Program?
  • What is the HubSpot App Marketplace?
  • What are the two factors you must consider when having a developer build a custom integration? Select all that apply.
  • True or false? You can test both large and small elements in your marketing with A/B testing.
  • What are the best ways to find out more about APIs and their potential use cases? Select all that apply.
  • Fill in the blank: An iPaaS solution is a __________.
  • Which of the following is an example of a leading indicator?
  • What are APIs?
  • A/B testing is available in which HubSpot tools? Select all that apply.
  • Fill in the blank: A positive feedback loop describes the process of __________.
  • Fill in the blank: Integrations are ___________.

• Social media marketing certification answers

  • What is the main benefit of using animated GIFs in social content?
  • True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
  • The _________ stage focuses on creating message maps and listening protocols on social media.
  • Why should you be careful about monitoring competitors?
  • Why do stakeholders matter as you begin to develop your team structure?
  • True or False? The Holistic model is the most common social team structure used by organizations today.
  • What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
  • Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
  • True or false? Asking for reviews is something you should never do in social media.
  • True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
  • True or false? One-to-one engagement doesn’t result in customers spending more.
  • What is one of the major benefits of Facebook Lead Ads?
  • Why are UTM parameters so valuable to your social listening and monitoring program?
  • True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.
  • True or false? Social listening can help you find leads.
  • Why should you talk directly with your social followers and prospects?
  • How can social media listening increase customer advocacy?
  • How much of the buyer’s journey is digital?
  • What’s the difference between social listening and social monitoring?
  • Which of these KPIs demonstrate engagement? Choose all that apply.
  • True or false? Your campaign should also help the influencer build authority and further their own content or reach.
  • Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
  • Which KPI is most likely to be a vanity metric?
  • On which social network should you share content most frequently?
  • True or false? You should make sure experimentation is ingrained in your strategic plan.
  • There are many benefits to having a social media strategy. Which answer is NOT one of them?
  • hubspot exam answers, hubspot academy, hubspot certification, hubspot academy courses, hubspot free courses, hubspot academy certifications, hubspot certification answers, hubspot free certification, best hubspot certifications, hubspot courses
  • True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
  • True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  • Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
  • The number of leads you generate that actually become paying customers is known as your ________.
  • You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
  • An ad for your upcoming webinar on network security should lead people directly to ___________.
  • Which of the following would not contribute to ad fatigue?
  • True or false? It’s always better to target your ads towards as broad a group of people as possible.
  • In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
  • Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.
  • What is a social media audit?
  • True or false? It’s necessary to conduct a social media audit every 2–3 years.
  • Which of the following is NOT a type of influencer?
  • Which one of the following is NOT a way that UGC can help marketers?
  • What did fashion brand Burberry do to revolutionize how marketers use social media?
  • True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  • What do we mean when we say you should post an “80/20 mix” on social media?
  • Posting curated content on social shows your audience you’re committed to:
  • When should a salesperson put forth the sales pitch in social media?
  • Why is content moderation important for user-generated campaigns?
  • Do brands have legal ownership over content that users generate about their brand?
  • True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  • True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  • True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
  • What is social selling the inbound way?
  • What is NOT an example of a social media crisis?
  • Why is user-generated content (UGC) so important? Choose all that apply.
  • True or false? It’s not a good policy to delete all negative comments.
  • What’s the first step organizations and brands need to take when establishing a social media policy?
  • True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
  • A(n) ________ outlines guidelines and best practices for employees to follow on social media.
  • What is NOT a way that a brand can see financial gain from doing social customer service?
  • True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
  • Which type of influencer might be primarily behind the scenes in your marketing campaign?
  • Why should you trust the influencer and give them creative license?
  • True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
  • True or false? Commissions for celebrity influencers are generally 5% of the sale.
  • What is a Social Media Service Level Agreement (SLA)?
  • You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
  • Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
  • True or false? 12% of people generate 70% of the impact online.
  • Which one of the below choices is NOT a reason you should be measuring your social media ROI?
  • Voice refers to:
  • True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
  • Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
  • “Real-time marketing” refers to:
  • True or false? Curating content means publishing someone else’s content as if it were your own.
  • Which of the following is NOT an example of active language you should use on a call-to-action?
  • Visual images are usually things like ________. Choose all that apply.
  • True or false? The longer your social posts, the more likely that content will be seen and re-shared.
  • True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
  • When developing your brand’s tone, _______ is key.
  • Why are hashtags helpful?
  • Fill in the blank: Instagram stories are a great way to _____________.
  • True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
  • What should you do if your competitor has a big public blunder?
  • Why do you need to develop a business case for a new social monitoring technology?
  • How can social media monitoring inform your sales and product teams?
  • When it comes to social listening, how do you know which social networks to start with?
  • True or False? You should revisit your KPIs every 18 months.
  • Which of the following is NOT a benefit of having a social media strategy?
  • Which of the below is not one of the five types of social media models?
  • What is the biggest challenge that most social media practitioners have?
  • True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  • True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
  • What do senior leaders care about when it comes to your social media plan? Choose all that apply.
  • True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
  • Why would you want a service to help you manage and discover influence?
  • True or false? A buyer persona is as important as business objectives when developing a social media strategy.
  • Which network has the longest life for a piece of content?
  • True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).

• Inbound marketing certification answers

  • Why is goal setting important to inbound marketing?
  • Conversion optimization is.
  • What is an example of a great value offer?
  • The five fundamentals of inbound marketing are:
  • What does the acronym SMART stand for in SMART goals?
  • All of the following elements will help readers easily digest the content of a blog post EXCEPT:
  • Where might you consider placing links to your social media channels?
  • Why would you want to conduct a social media audit? Choose all that apply.
  • What are the three stages of the buyer’s journey?
  • Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
  • Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:
  • Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  • What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.
  • Which of the following questions can help you determine which channel is right for you?
  • When creating a blog title, why do the number of characters in the title matter?
  • Fill in the blank: Contact management is a __________.
  • Fill in the blank: Contact management is a __________.
  • Fill in the blank: If lead nurturing is the content, then segmentation is __________.
  • Fill in the blank: If lead nurturing is the content, then segmentation is __________.
  • Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
  • What is another commonly used term for conversion optimization?
  • True or false? A call-to-action must be a button.
  • What is the definition of a buyer persona?
  • What is SCOPE?
  • You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis
  • How long should you let your conversion optimization experiments run (on average)?
  • What are the steps of conversion optimization?
  • What is conversion optimization?
  • True or false? Conversion optimization can positively impact your return on investment.
  • True or false? Conversion optimization is NOT an iterative process.
  • You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
  • What are the steps for creating a conversion path?
  • Define a conversion path.
  • What are SMART goals?
  • What is the difference between reporting and analytics?
  • Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
  • How do you calculate a conversion rate?
  • True or false? An effective conversion path must include a landing page.
  • Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
  • True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
  • True or false? You can nurture both your leads and your customers.
  • True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
  • What is shared knowledge?
  • When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s jour
  • What role does optimization play in your conversational growth strategy?
  • Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
  • Which three elements are important to consider when determining if you should start to automate a conversation on your website?
  • What are three key elements that any lead nurturing strategy will need?
  • What are the steps to implementing a conversational growth strategy?
  • If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?
  • Why are conversations important in an inbound strategy?
  • Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
  • What is a conversational growth strategy?
  • What is lead nurturing’s three-pronged approach for delivering helpful content?
  • Where do conversations fit into your inbound marketing strategy?
  • What is the definition of lead nurturing? (Duplicate 2)
  • What is a conversation?
  • True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
  • What is a social media audit?
  • All of the following are metrics you need to track in your social media audit EXCEPT:
  • True or false? It’s necessary to conduct a social media audit every 2–3 years.
  • Fill in the blank: Instagram stories are a great way to _____________.
  • Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
  • True or false? Social listening can help you find leads.
  • What is social engagement? (Duplicate 2)
  • What is social engagement?
  • What is social monitoring? (Duplicate 2)
  • What is social monitoring?
  • What is social listening? (Duplicate 2)
  • What is social listening?
  • What is Snapchat’s largest age demographic?
  • On which social network should you share content most frequently?
  • True or false? One of the best uses of Twitter is networking in private groups.
  • There are many benefits to having a social media strategy. Which answer is NOT one of them?
  • True or false? Social media is a key driver for word-of-mouth marketing.
  • True or false? A resource pillar page should only be made up of internal website links.
  • When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
  • True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  • Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
  • All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
  • True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
  • Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  • True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  • Which of the following is NOT a category you should organize your content audit by?
  • All of the following are examples of a SMART goal EXCEPT:
  • True or false? It’s necessary to conduct a social media audit every 2–3 years.
  • What three criteria should you use when deciding to automate a conversation on your website?
  • When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?
  • Your boss wants a report on the success of your blog. What information should you NOT analyze?
  • What does a content compass helps organize monthly initiatives by?
  • True or false? Marketing only occurs during the Attract stage of the inbound methodology.
  • Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
  • What area(s) can you experiment with when you’re optimizing a conversion opportunity?
  • What is a contact?
  • You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?
  • Fill in the blank: a conversion path is the method by which you encourage someone to __________.

• HubSpot Sales Software Certificate Answers

  • Which of the following statements is TRUE? (HubSpot)
  • What can you use the documents tool for?
  • True or false? When you add a note to a contact record, the content of the note automatically gets emailed to that contact.
  • What is a sequence?
  • All of the following are default reports in HubSpot CRM EXCEPT:
  • When you send a tracked email, you receive a notification every time the email is opened. You can receive these notifications in all of the following ways EXCEPT:
  • You work for a company that has a form where people can request a free consultation. You want to create a list of people in your territory who have submitted this form. Which tool will you need to use to do this?
  • Which of the following is the BEST description of the benefits of using personalization tokens?
  • This morning you were supposed to have a meeting with one of your contacts, but they didn’t show up. You want to send them an email to encourage them to reschedule. Instead of writing the email from scratch, you decide to make an email template
  • Which of the following is FALSE about sales emails?
  • True or false? You should treat all of your contacts as equally important to your sales process.
  • Which of the following is a best practice for email subject lines?
  • True or false? HubSpot Video is part of the quotes tool.
  • Which Sales Hub tool would you use to add your terms of service to a quote?
  • Which of the following is a benefit of keeping your contacts’ Lead Status property up to date?
  • True or false? When you change the displayed properties in the “About” section of a contact record, that change automatically carries through to all contact records in the CRM.
  • How can you find all of the contacts who don’t have a value in a particular property?
  • Which Sales Hub tool would you use to send a quote to a prospect?
  • If you’re enrolling a contact into a sequence and you see a warning that you’ve reached your emailing limit, what do you need to do?
  • What is a task queue?
  • You can do all of the following with the meetings tool EXCEPT:
  • Which Sales Hub tool would you use to add products to a deal?
  • Your marketing team wants to add lead flows and messages to your company’s website. Where should each tool be used?
  • True or false? Changing the properties listed on one contact record will change the way properties are listed on every contact property you view.
  • Email templates in HubSpot Sales must have all of the following EXCEPT:
  • Fill in the blanks: Good email templates increase ______ without sacrificing _____.
  • How can you share saved filters with other team members?
  • What information shows on the timeline of a company record?
  • Which of the following is NOT a recommended best practice for the messages tool?
  • Which of the following Sales Hub tiers have access to workflows (HubSpot’s automation platform)?
  • Which of the following can you do with HubSpot’s mobile app?
  • All of the following tools can be used to capture inbound leads, EXCEPT for:
  • Which of the following is HubSpot’s live chat tool?
  • True or false? Deal information is automatically displayed on the contact timeline.
  • Which of the following is NOT an option with the Slack integration?
  • When writing the body of an email template, it’s important to include all of the following EXCEPT:
  • Where’s the best place to go if you want to ask other HubSpot users the best way to use HubSpot tools?
  • True or false? The best way to define the steps of your sales process is to figure out the actions you have to take to move a sale forward.
  • Where can you see the progress of a deal?
  • There are several ways to create contacts. One way is to create contacts manually. All of the following are also ways to create contacts EXCEPT:
  • If you need a report that isn’t included by default on the sales dashboard, what should you do first?
  • When creating an email template in HubSpot Sales, how would you add a personalized closing line? (“Looking forward to talking to a fellow Cubs fan,”)
  • Which of the following is NOT a default contact property in HubSpot CRM?
  • When creating an email template, how would you include the contact’s name in the greeting?
  • You’ve been researching XYZ Inc., and you discover that someone at the company has viewed your pricing page, so you give them a call. You talk to the receptionist, Johnny. You ask who in the company might be investigating your solution. Johnny
  • What are deal stages?
  • How can deals help you prioritize your contacts?
  • When creating an email template in HubSpot Sales, how would you add the next steps? (“If you’d still like to talk about this, please let me know the best time to reach you.”)
  • How do chatbots qualify leads?
  • When creating an email template, how would you include the contact’s phone number?
  • Where do your team’s interactions (phone calls, emails, etc.) with contacts appear inside HubSpot CRM?
  • When should you create a deal?
  • Which of the following is a best practice when sending emails as part of your task queue?
  • Email templates use personalization tokens to pull information from CRM properties into your emails, but you should also leave room to personalize every email you send. Why?
  • The buyer–seller relationship has changed dramatically in the past 20 years. This is PRIMARILY because:
  • When creating an email template in HubSpot Sales, how would you add a description of the topics the meeting was supposed to cover? (“the trouble you’ve been having with user engagement on your online forums”)
  • True or false? In general, you should use the default options provided in the “Lead status” property.
  • If you don’t have access to the playbooks tool, which free Sales Hub tool would be your best choice for inserting an outline into your call notes?
  • This training has contrasted the traditional way of doing sales with a new way, known as “inbound sales.” Which of the following BEST describes what makes inbound selling different from other sales techniques?
  • True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
  • There are two main differences between forms and lead flows. One is that forms are embedded on the page while lead flows appear on top of the page. What’s another difference?
  • When creating an email template in HubSpot Sales, how would you include the time the meeting was scheduled for? (“3 p.m.”)
  • When creating an email template in HubSpot Sales, how would you include the contact’s phone number? (“(888) 482-7768”)
  • Which of the following is NOT a required part of an email template?
  • When creating an email template to schedule a meeting with someone, how would you add a description of the topics the meeting was supposed to cover? For example, “I’d love to find a time to dive deeper into [insert topic here].”)
  • You see that a particular company has visted your website several times in the past few days, so you decide to call them. A receptionist answers the phone. Which of the following would be the BEST way to proceed?
  • Which of the following is the easiest way to create a new contact record?
  • True or false? You should treat all of your contacts as equally important to your sales process.
  • What’s the difference between the deal forecast and the deal board?
  • Your team just hired a new sales rep, and you’re coaching them on how to create a good email template. They ask you how to figure out the purpose of a template. What advice should you give them?
  • What’s an ideal customer profile?
  • When creating an email template, how would you add a personalized closing line?
  • When creating an email template to confirm a meeting with someone, how would you include the time the meeting was scheduled for?
  • When creating an email template, how would you add the next steps? For example, “If you’d still like to talk about this, please let me know the best time to reach you.”
  • If you enroll a person in a Sequence, what happens when they respond?
  • In HubSpot CRM, what’s the relationship between contacts and companies?
  • All of the following are true about forms and lead flows EXCEPT:
  • Which of the following is the HubSpot tool that shows you which companies have visited your website?
  • Which of the following is true about an email template’s name?
  • How do you record emails in the CRM if you are NOT using the HubSpot Sales email extension?
  • A playbook can include all of the following EXCEPT:
  • If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?
  • Where’s the best place to go to find help docs and training videos about HubSpot tools?
  • How do you record emails in the CRM if you’re using the HubSpot Sales email extension?
  • What’s the most important deal property?
  • What’s the best way to create an end-of-the-month to-do list?
  • Which of the following is NOT a type of task in HubSpot CRM?
  • When making a call from HubSpot CRM, what’s the best way to take notes during a call?
  • How has the internet changed the relationship between buyers and sellers?
  • Fill in the blank: A ___________ is a record used to track the progress of an individual sale.
  • Which of the following pieces of information would be the BEST fit for a fill-in-the-blank area in an email template?
  • Which of the following is the best description of how to filter records in HubSpot CRM?
  • You can set a due date when you create a task. What happens when the due date arrives?
  • Where can you send a tracked email from?
  • If you’re enrolling a contact into a sequence and you see a warning that an email has low personalization, what happens when you click the warning?

• Email Marketing Certification

  • What are the two key actions to look at when optimizing each part your email?
  • Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
  • What does AIDA stand for?
  • By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you
  • Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
  • Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
  • Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
  • What helps to ensure you deliver the right email to the right person?
  • True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
  • You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
  • To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
  • If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
  • Before emailing any contacts in your database, what question do you need to ask yourself or your team?
  • In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
  • Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
  • Fill in the blank: Inbound is the happy marriage between___________.
  • You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
  • As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
  • You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
  • When sending email you can segment contacts by their buyer personas. What is a buyer persona?
  • Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  • What does it mean to create an inbound email marketing strategy?
  • When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
  • How can email marketing fuel your overall inbound strategy?
  • When was the first email sent?
  • When using a significance test calculator, what is the “margin of error” called?
  • Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  • How many contacts do you need on your list to run an A/B test?
  • Software with the goal of automating your marketing actions is the definition of what?
  • The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.
  • The number of valid email addresses that accepted your company’s message is the definition of what metric?
  • What is the definition of analysis?
  • Which of the following is NOT a step in creating tests for your marketing emails?
  • Using an A/B test, what can you test with your marketing emails?
  • What is the first question you should ask yourself when testing your marketing emails?
  • Fill in the blank: Consistent analysis helps you discover _________.
  • What is the definition of an email marketing strategy?
  • What is one common cause of low click-through rates?
  • What is graymail?
  • What is the ideal length of an email subject line?
  • Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
  • If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
  • True or false? Analysis is only important in your inbound email marketing strategy.
  • Which of the following is an example of a fundamental (s) of writing effective email copy.
  • Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can
  • There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
  • True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
  • Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
  • What does the send metric help you analyze?
  • Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?
  • True or false? You need a web designer to design your marketing emails.
  • What does email delivery refer to?
  • What are the three levels of opt-in?
  • Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?
  • There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
  • Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  • What are the three ways to look at your contacts list through?
  • True or false? Trust is not a factor of your lead nurturing strategy.
  • What is the definition of lead nurturing?
  • When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?
  • True or false? You need a dedicated A/B testing tool to run your A/B tests.
  • True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
  • In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent?
  • True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
  • Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.
  • Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________
  • Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
  • When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to ________
  • Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
  • True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
  • Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
  • True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
  • When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
  • There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
  • A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
  • True or false? Your email outline is the actual template you’ll use for every email.
  • What is the the last step of running effective lead nurturing campaigns?
  • What is the average width of an email?
  • A computer program that allows you to access and manage your email is the definition of what?
  • True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
  • When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
  • What are the two buckets that your post-send metrics fall into?
  • True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off
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  • When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
  • True or false? Are there three levels of opting in types?
  • Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
  • What is the definition of email deliverability?
  • You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
  • What is the ideal length of a subject line?
  • What is the definition of a conversion?

• Content Marketing Certification

  • Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
  • Fill in the blank: A content compass helps organize monthly initiatives by ____________.
  • Which of the following is NOT a category you should organize your content audit by?
  • How can you uncover your buyer personas’ reading habits?
  • You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
  • True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.
  • Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.
  • True or false? You need conflict to tell an impactful story.
  • Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
  • Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  • Fill in the blank: A shortcut to improving your SEO is to ____________.
  • True or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.
  • Fill in the blank: The goal of a marketing test is to _____________.
  • True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.
  • You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign
  • Fill in the blank: When conducting a test, it should work to uncover _______________.
  • What does the center ring of the bullseye framework represent?
  • Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?
  • One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
  • Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.
  • Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped close leads into customers. You could do this by
  • Fill in the blank: To effectively tell your business’ story, you need ________________.
  • When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales tea
  • What does an UTM parameter help you identify?
  • Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
  • Optimizing your content helps improve __________.
  • True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
  • To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
  • Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.
  • You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
  • True or false? It’s best to determine a few key metrics and stick to them.
  • True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
  • You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?
  • You can measure brand awareness by all of the following, except?
  • Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
  • Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
  • True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.
  • True or false? You should only include a call-to-action on a blog post once the offer is launched.
  • Every content brainstorm needs the following EXCEPT:
  • Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  • When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
  • Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  • True or false? You should post the same message across all of your social channels.
  • The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format? (Duplicate Question 1)
  • Which departments does growth marketing support?
  • When is the most effective time to boost content on social media?
  • The following question pertains to the blog post shown below: The below blog post is an example of which type of headline format?
  • Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  • Which best explains the bullseye framework?
  • True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
  • You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
  • You can use weekly content activities to grow into which type of long-form content offer?
  • What results can you yield by establishing reporting expectations prior to campaign launch?
  • You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?
  • How can a third-party website avoid duplicate content issues with republishing your content?
  • How could this sentence be corrected to cut out fluffy words? “I really just want to go to the store to buy groceries in order to be be prepared for the week.”
  • Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
  • True or false? When possible, you should try and use extensive vocabulary in your writing.
  • True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
  • The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format? (Duplicate Question 2)
  • What can you do to make a headline more compelling?
  • True or false? If you want to produce great content, then you need to hire an in-house content creator.
  • True or false? Your content creation framework should stay consistent over time.
  • Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
  • How many rounds of edits should content undergo before being finished?
  • All of the following are attributes of a content creation workflow EXCEPT:
  • True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  • Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
  • When it comes to a long-term content strategy, what is an important buyer persona trait?
  • You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking
  • All of the following are examples of a SMART goal EXCEPT:
  • True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.
  • Fill in the blank: __________ is when you think of an idea out of nowhere.
  • Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can fi
  • True or false? After you digest material it’s best to try and put ideas together immediately.
  • Fill in the blank: This blog post is written from a _____________.
  • True or false? The conflict in this blog article is preventing team burnout.
  • Which of the following is NOT a storytelling best practice?
  • Fill in the blank: The conflict in your content’s story should focus on the ____________.
  • True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.
  • You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
  • Every story has these three storytelling elements. What are they?
  • How long should you wait before republishing a piece of content to a new website?
  • What’s the best way to have your business’ story remembered and shared?
  • Which best describes the content marketing and inbound marketing relationship?
  • Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?
  • All of the following are content marketing practices EXCEPT:
  • True or false? Never use acronyms in your writing.
  • True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.
  • Which is true about content and its relationship with the Inbound Methodology?
  • True or false? You should use a consistent naming system to store and easily identify hosted files.

• HubSpot Sales Enablement Certification Answers

  • You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?
  • What’s the sales team’s role in content creation?
  • What is the purpose of smarketing meetings?
  • Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  • What is the difference between work groups and teams?
  • If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?
  • What should the content your sales team uses during the sales process do?
  • True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  • What does a sales and marketing service-level agreement (SLA) require sales to do?
  • If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  • What should you do with the leads in box 1?
  • True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  • Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  • How do goals and a vision work together?
  • Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.
  • Which of the following is a reason sales and marketing need to be aligned?
  • Which of the following is NOT an element of a hero statement?
  • If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  • True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you.
  • Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
  • What is an ideal customer profile?
  • Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  • It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:
  • What is an insights committee?
  • True or false? Marketing and sales should share a single database of customer information.
  • It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other industries. It helps you understand why your customers buy from you. All of the above.
  • True or false? Marketing and sales should have separate revenue goals.
  • Which of the following places would be a good place to experiment with video?
  • Which of the following is an example of an edge system?
  • True or false? You should only create video content if you have a high-quality camera and lights.
  • Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?
  • A vision should be all of the following EXCEPT:
  • In most companies, which department produces the most content?
  • Evaluate this SLA: Marketing will generate 50 leads each month.
  • What does a sales and marketing service-level agreement (SLA) require marketing to do?
  • Which of the following is an example of a core system?
  • How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?
  • Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
  • True or false? You need a vision or goals but not both.
  • True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  • Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.
  • Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
  • All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:
  • Which of the following is an example of a ‘call to action’ on a website?
  • What should your sales team do with marketing qualified leads?
  • Which departments should be involved in creating content?
  • After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
  • Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  • Which of the following is the BEST way to uncover the job that people hire your product to do?
  • Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?
  • How many customers do you need to interview in order to develop a high quality buyer persona?
  • What’s the difference between a vision and a goal?
  • A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
  • True or false? Content should be a part of every step in your sales process.
  • All of the following are benefits of involving content in your sales process EXCEPT:
  • What does it mean to ask a customer about their “watering holes”?
  • Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.
  • Which of the following BEST describes a sales and marketing service-level agreement (SLA)?
  • You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?
  • Why are smarketing meetings an important part of a sales enablement strategy?
  • True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  • Which of the following is the BEST explanation of what it means to help your customers “fire” their old solution?
  • What is a buyer persona?
  • When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
  • Which of the following is NOT part of a sales enablement strategy?
  • After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?
  • If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  • What should you do with the leads in box 3?
  • Which of the following is NOT part of customer enablement?
  • True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.
  • All of the following are ways to involve your sales team in the content creation process EXCEPT:
  • When you ask your customers about their goals and challenges, what are you trying to figure out?
  • Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?
  • True or false? The judicial branch must be more than one person.
  • True or false? You should create a separate hero statement for each of your personas.
  • What is a judicial branch?
  • What should you do with the leads in box 2?
  • True or false? Some potential customers won’t buy because they don’t know how to fire their old solution.
  • What is the difference between an ideal customer profile and a buyer persona?
  • True or false? Personas can change over time.
  • What is sales enablement? (Duplicate 1)
  • What is the relationship between personas and Jobs to Be Done?
  • If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT :
  • Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.
  • Why should defining your target buyer be part of your sales enablement strategy?
  • Why is inbound an important part of a good sales enablement strategy?
  • True or false? Executive leaders should attend smarketing meetings.
  • What is a hand raiser?
  • If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  • All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:
  • The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?

• Digital Marketing Course Certification Answer

  • What are the three stages of the buyer’s journey?
  • True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.
  • Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
  • Which KPI is most likely to be a vanity metric?
  • True or false? You should post the same message across all of your social channels.
  • What is the purpose of the delight stage of the inbound methodology?
  • To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
  • Which of the following is an example of a video in the delight stage?
  • Which of the following is the best practice for optimizing the elements on a web page to reduce page size?
  • When does the engage stage of the inbound methodology begin?
  • All of the following are attributes of a content creation workflow EXCEPT:
  • How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”
  • True or false? Website performance does not impact visibility on Facebook.
  • What occurs during the attract stage of the inbound methodology?
  • During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.
  • All of the following impact a website’s ability to rank on a search engine results page EXCEPT:
  • There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
  • ___________ characters is the average character length that will appear on a mobile device for your email.
  • True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.
  • What does CRM stand for?
  • True or false: You should include either budget information or a time estimate in your content creation plan.
  • What is the benefit of including ad extensions in your search ads?
  • On which social network should you share content most frequently?
  • True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.
  • Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
  • Which network has the longest life for a piece of content?
  • Which of the following is NOT an example of paid media?
  • Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The follo
  • If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
  • Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
  • True or false? Never use acronyms in your writing.
  • To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.
  • True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.
  • Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
  • True or false? When possible, you should try and use extensive vocabulary in your writing.
  • Fill in the blank: The ideal length of an email subject line is _____ characters.
  • True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.
  • What is one benefit of running search ads for brand keywords?
  • How many ad extensions should you include in your search ads?
  • What are the two key actions to look at when optimizing each part of your email?
  • True or false? As buying behavior changes, the inbound philosophy will also evolve.
  • True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
  • Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  • True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.
  • Which of the following places on Instagram can you use a link to click through to your website ? Choose all that apply.
  • Which of these KPIs demonstrate social media ROI? Choose all that apply.
  • When is the most effective time to boost content on social media?
  • True or false? If you want to produce great content, then you need to hire an in-house content creator.
  • True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”
  • Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.
  • Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.
  • What can you do to make a headline more compelling?
  • True or false? You should use a consistent naming system to store and easily identify hosted files.
  • Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?
  • You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
  • True or false? Your content creation framework should stay consistent over time.
  • True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
  • Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.
  • True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
  • Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?
  • True or false? Watching three seconds of a YouTube video is considered a view.
  • Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.
  • Which of the following is an example of a video in the engage stage?
  • Fill in the blank: The ideal blog post title is _____ characters.
  • In order to include a link in a Story, Instagram requires business accounts to have ____ followers.
  • True or false? To help improve SEO, your URL should match the title of your blog post, word for word.
  • Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How sho
  • Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.
  • Fill in the blank: Once a search engine bot discovers your web page, it _______.
  • True or false? Relevancy directly impacts ranking strength.
  • True or false? You can have more than one key result per objective.
  • All of the following are key places your videos can appear on YouTube EXCEPT:
  • What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
  • Fill in the blank: When planning the timing of content in a calendar, _______.
  • Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’
  • The inbound methodology is meant to support which business functions?
  • From top to bottom, what should your search account structure hierarchy look like?
  • True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
  • What symbol would you use to add a negative keyword?
  • What symbol would you use to add a broad match modifier?
  • Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
  • Which of the following represents a broad match keyword?
  • Which of the following represents a phrase match keyword?
  • Fill in the blank: ________ refers to how well a document matches a search query.
  • Which of the following factors does YouTube pay attention to as part of its algorithm?
  • Which of the following represents an exact match keyword?
  • Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
  • Which of the following is an example of a video in the attract stage?
  • What’s an example of a measurable key result? Choose all that apply.
  • When auditing your social media content, what questions should you be looking to answer? Choose all that apply.
  • What is the difference between a brand keyword and a non-brand keyword?

• HubSpot Digital Advertising 101 Certification Answers

  • Which metric best helps you convey the value of your advertising strategy?
  • What is the best way to advertise on Instagram?
  • A Facebook lookalike audience is based on:
  • Based on the data below, what is the return on ad spend (ROAS) for the campaign? (Duplicate 2)
  • What is the benefit of advertising in Instagram Explore?
  • Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?
  • What’s the difference between first-party cookies and third-party cookies?
  • A Facebook custom audience is based on:
  • Based on the data below, what is the return on ad spend (ROAS) for the campaign? (Duplicate 1)
  • Which ad types are available on social media platforms? Select all that apply.
  • A Facebook core audience is based on:
  • Based on the data below, which is the most effective advertising campaign? (Duplicate 1)
  • What are best practices for optimizing your conversion path? Select all that apply.
  • Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?
  • What is conversion rate optimization (CRO)?
  • In what order should the steps to conduct a marketing experiment be completed?
  • Following the rule of thirds helps you:
  • If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
  • True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.
  • If your business has a short buying cycle, which attribution model should you use?
  • Fill in the blank: The goal of a commerce ad is to increase _____.
  • A/B testing (split testing) is the process of:
  • Fill in the blank: The goal of a content ad is to increase _____.
  • Fill in the blank: The goal of a concept ad is to increase _____.
  • What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
  • Which of the following ad copy examples follows the best practices for simplifying language?
  • Fill in the blank: Automated bidding is powered by _____.
  • Which of the following is NOT an ad copywriting best practice?
  • What is ad rank?
  • Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
  • What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
  • With contextual targeting, you could reach people who:
  • Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improv
  • What elements should be included in your search ad copy? Select all that apply.
  • With behavioral targeting, you could reach people who:?
  • With demographic targeting, you could reach people who:
  • What symbol would you use to add a negative keyword?
  • What symbol would you use to add a broad match modifier?
  • Fill in the blank: You should use a target CPA bidding strategy when you have _____.
  • Which of the following represents a phrase match keyword?
  • Which of the following represents an exact match keyword?
  • Which of the following is NOT one of the three elements of a marketing mix?
  • What ad tracking method should you use to identify which marketing campaign referred traffic to your website?
  • Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.
  • If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
  • Which of the following is an example of a business’s “reasons to believe?”
  • Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:
  • Select all that apply. The problem with early online advertising was that ads were:
  • What enables web publishers and digital out-of-home media owners to manage their advertising inventory?
  • Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
  • How many ad extensions should you include in your search ads?
  • Which ad creative best practice(s) are displayed in the example below? Select all that apply.
  • Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
  • From top to bottom, what should your search account structure hierarchy look like?
  • True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
  • Fill in the blank: Retargeting an example of _____ targeting.
  • What should your decision stage ads do?
  • Which of the following goals are options available for advertising on Twitter? Select all that apply.
  • Which ad creative best practice(s) are displayed in the example below? Select all the apply.
  • Which of the following is NOT an automated bidding strategy?
  • What should your consideration stage ads do?
  • True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
  • Which of the following represents a broad match keyword?
  • Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
  • Where should you allocate the majority of your paid media budget?
  • If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
  • What should your awareness stage ads do?
  • Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?
  • True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
  • Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
  • Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
  • How often should you evaluate your paid media budget?
  • Which of the following is NOT an ad targeting strategy?
  • Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
  • What is the difference between a brand keyword and a non-brand keyword?
  • What is one ad type that is unique to Snapchat?
  • Which of the following is NOT a stage in the buyer’s journey?
  • Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
  • What can you most easily accomplish by advertising on TikTok?
  • Where do ads appear on YouTube? Select all that apply.
  • Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.
  • What ad tracking method should you use to retarget people on social media who have visited your website?
  • What is one benefit of running search ads for brand keywords?
  • What is an attribution model?
  • What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.

• HubSpot Service Hub Software Certification Answers

  • Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?
  • True or false? Each team within your company should have their own customer journey map.
  • True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.
  • Fill in the blank: Creating a customer journey map will help you identify the journey from customer to ______.
  • True or false? You should write new knowledge base articles every day.
  • Intake is how you _____.
  • All of the following are benefits of email support EXCEPT:
  • You want to understand how your customer support team is performing. The best feedback survey to use is:
  • You should include all of the following stages in your customer journey map EXCEPT:
  • Your manager wants to know who your primary persona is. The best feedback survey to use is:
  • All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:
  • You should use custom feedback surveys when you want to understand ________.
  • True or false? Customer effort score is measured on a three-point scale.
  • Which of the following is NOT a step when establishing listening posts?
  • If you want to know what your customer thinks about their sales experience, which feedback survey should you use?
  • True or false? You could use an NPS survey to assess overall sentiment of your employees.
  • True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.
  • How do you calculate NPS?
  • According to the prioritization matrix, customer issues that are high impact and high cost should be prioritized:
  • Fill in the blank: Companies use customer journey maps to build _______ for their customers.
  • How often should a customer effort score survey be used?
  • What is an advocate?
  • When setting up your knowledge base in HubSpot, you need to connect your _______.
  • Which of the following is NOT an example of an advocacy action?
  • Which of the following is NOT a stage in HubSpot’s feedback framework?
  • True or false? Regardless of how long it takes, you should respond to every single customer feedback survey you receive.
  • All of the following are stages of troubleshooting EXCEPT:
  • True or false? Most people prefer using self-service compared to phone support.
  • True or false? Knowledge base articles should be casual, personable, and anecdotal.
  • Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
  • You can do all of the following from a ticket record EXCEPT:
  • An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.
  • True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response.
  • Which of the following is NOT an appropriate way to categorize your knowledge base articles?
  • Fill in the blank: A knowledge base is a ______.
  • Which report(s) do yo use to decide which knowledge base articles to write?
  • True or false? You should only ask a customer to become an advocate over the phone.
  • True or false? It’s a best practice to send your NPS survey to customers monthly.
  • Fill in the blank: With HubSpot’s help desk, you can streamline and manage your intake within ______.
  • With ticket ______, you are able to filter down your tickets
  • How often should you revisit your customer journey map to ensure it’s kept up to date?
  • Fill in the blank: The primary goal of a customer journey map is to ______.
  • A help desk does all of the following EXCEPT:
  • True or false? You should only reach out to your detractors.
  • The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value
  • When should you use multiple ticket pipelines?
  • When should you consider using a chatbot?
  • When should a company create multiple customer journey maps?
  • What is a snippet?
  • All of the following are reasons to @ mention someone on a ticket record EXCEPT:
  • True or false? Experiencing lower ticket volume is a good indicator that your knowledge base is working well.
  • Which of the following is a benefit of live chat?
  • The extended value stage is when you _______.
  • With Service Hub, you can complete all of the following tasks EXCEPT:
  • True or false? It’s a good idea to write your knowledge base titles as questions.
  • True or false? Your leadership team should be the ones to create the customer journey map.
  • An example of a customer using self-service is when they:
  • In terms of customer support, what does triage mean?
  • You should use a call-out in a knowledge base article to:
  • In HubSpot, help desk is comprised of all of the following tools EXCEPT:
  • True or false? The only way to move tickets to different stages is manually.
  • How often should you edit your knowledge base articles?
  • In order to assess customer service agent performance, which of the following reports should you look at?
  • True or false? When setting up your Conversations email inbox, you should connect your personal email.
  • An example of an extended value milestone is when a customer:
  • The HubSpot knowledge base tool can do all of the following EXCEPT:
  • Which of the following is a benefit of phone support?
  • True of false? You can edit the NPS question in HubSpot.
  • Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.
  • Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
  • True or false? Customer journey maps are only useful for customer-facing individuals.
  • True or false? A knowledge base is a type of self-service.
  • A service level agreement is a(n).
  • Which of the following is an appropriate knowledge base title?
  • Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.
  • True or false? You should only include four stages in your customer journey map.
  • In terms of a customer journey map, what does intended value refer to?
  • Which of the following is NOT a best practice when creating knowledge base articles?
  • Fill in the blank: When responding to a customer, you should use an email template to______.
  • True or false? Your leadership team should be the ones to create the customer journey map.

• HubSpot growth-driven design agency certification answers

  • What is the purpose of the “GDD Starter”? package? (Duplicate Question 2)
  • FIll in the blank: Based on the training, the recommended three-person pod consists of a __________.
  • Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seem
  • Imagine your entire agency has committed to adopting Growth-Driven Design as it’s core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be
  • Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team t
  • Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, t
  • According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?
  • Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be
  • You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later
  • What is the purpose of the GDD starter package? (Duplicate Question 1)
  • True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.
  • Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create
  • During your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to t
  • Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?
  • According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?
  • Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?
  • Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?
  • True or false – It’s important to incorporate as many “hacks”? and “best practices”? into your website as they have already been proven to work.
  • Which of the following are the two major workshops to host during the strategy stage?
  • Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?
  • A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.
  • Which of the following best describes the value of using a Kanban board?
  • A daily standup is a ___________ or less standing meeting with the _______ to review and update the _________.
  • True or false? Building incentives into the service team member’s compensation packages can be a good tactic to help drive upgrades and cross-selling.
  • Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be
  • Which of the following is NOT a client service outcome in the launch pad stage?Which of the following is NOT a client service outcome in the launch pad stage?
  • Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.
  • Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already
  • Which of the following best describe the value of using a kanban board?
  • When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?
  • Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?
  • Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.
  • Which of the following is NOT a way Growth-Driven Design impacts your agency?
  • True or false? Building incentives into service team members’ compensation packages can be a good tactic to drive upgrades and cross-selling.
  • True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.
  • Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last
  • Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strate
  • True or false? Your agency’s strategist should be included in sales conversations.
  • Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing t
  • Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome
  • When is the best time to find partners and subcontractors to work with?
  • Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales tea
  • Which of the following is NOT a client service outcome your service team should achieve in the strategy stage?
  • Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and co
  • Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates
  • Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.
  • Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conve
  • Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous imp
  • Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?
  • You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales p
  • Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key
  • Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?
  • True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.
  • Which of the following is a great example of a cue to look for in potential GDD leads?
  • Why is it important to sell Growth-Driven Design differently?
  • When is the best time to start the renewal conversation? (Duplicate Question 1)
  • Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new
  • According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?
  • True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?
  • True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.
  • Which action best describes how your team should present the science fair action items?
  • Which of the following is NOT part of the new mindset for thinking about a website?
  • During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to
  • True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.
  • Which of the following tactics should be integrated into the conversations early and often when talking with clients about their launch pad websites?
  • What is the minimum recommended length of a Growth-Driven Design engagement?
  • Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the c
  • When is the best time to start the renewal conversation?
  • Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems
  • FIll in the blank: Based on the training, the recommended three person pod consists of a __________.
  • Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.
  • Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is cr
  • As you build larger packages, which two steps of the sprint cycle should you increase the majority of your effort in?
  • True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.
  • Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?
  • Which of the following best describes the purpose of reporting with Growth-Driven Design clients?
  • Based on the training, which of the following is the most important consideration when building a launch pad website?

• HubSpot SEO certification Course Answers

  • When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
  • What kind of heading tag should you use for subtitles on a page?
  • True or False? All link-building tactics require building a relationship in order to work.
  • True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.
  • Why would you want to run competitive analyses of keywords?
  • When should you use a robots.txt file?
  • The different types of keywords are:
  • True or False? You should use hyphens, underscores, or spaces between the words in your URLs.
  • True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.
  • Which of these is NOT part of a URL?
  • How do search engines use sitemaps?
  • Choose all that apply. Why are internal links important for SEO?
  • When would it be beneficial to have a different title tag than your heading tag?
  • True or False? Don’t use a page’s URL as your link description.
  • What is the purpose of heading tags?
  • What are the two biggest factors in the mobile user experience of your website?
  • True or False? You should optimize a single page for multiple keywords.
  • What is the purpose of a 301 redirect?
  • Choose all that apply. What does your backlink profile measure?
  • Choose all that apply. Why is it important to have HTTPS for your website?
  • What is a backlink profile?
  • True or False? Backlinks build authority.
  • How many links does it take to rank high in search results?
  • Choose all that apply. How do you determine the authority of a piece of content?
  • Choose all that apply. Which of these factors will affect your SEO strategy?
  • True or False? The same SEO strategy will yield the same results for all websites.
  • True or False? Google doesn’t care about the quality of backlinks, only the quantity.
  • True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
  • What do you need to balance when doing SEO?
  • Google measures how interesting other people think your content is through ___.
  • What is a pillar page?
  • You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice
  • What kind of content is most likely to be organically linked to?
  • What was the purpose of the Google Hummingbird algorithm update?
  • Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and
  • Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco
  • True or False? When you make a change to a page, Google immediately crawls it.
  • When performing keyword research, how can you determine which keywords you should create content for?
  • What technical SEO issue can you solve with an SSL certificate?
  • True or False? It is a best practice to make your URLs as long and descriptive as possible.
  • Which of these is an example of a top-level domain?
  • Which of these is a strategy to determine the internal linking structure of a website?
  • How long should your page’s title tag be?
  • Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco
  • Choose all that apply. What data can you gather about your website from Google Search Console?
  • Why is over-optimizing bad?
  • When should you decide to work with a developer to implement structured data on a page?
  • Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo g
  • What tool can you use to test for errors in structured data markup?
  • Choose all that apply. Why are meta descriptions important?
  • What is Schema.org?
  • True or False? Structured data is a markup language.
  • Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to c
  • Choose all that apply. Which of these are ways to increase your site speed?
  • True or False? Domain authority is a ranking factor in Google’s algorithms.
  • What kind of company would benefit from the site links rich snippet?
  • True or False? Authority directly impacts ranking strength.
  • What are rich results?
  • What is the primary goal of a search engine?
  • Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco
  • Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target key
  • Choose all that apply. What are the most important things to do when replying to press request alerts?
  • How do you build discovery and relevance for search engines?
  • True or False? No matter what SEO tool you use, the metrics will be exactly the same.
  • Choose all that apply. Which of these are important KPIs to consider for SEO?
  • If you track nothing else for SEO, make sure you track ___.
  • What stage of the buyer’s journey is someone searching for “what is inbound marketing?” likely in?
  • True or False? Google accounts for the majority of searches worldwide.
  • Which of these is an example of a long-tail keyword?
  • True or False? The majority of SERPs include some type of rich results.
  • Choose all that apply. Which of these tactics will help improve your website’s internal linking?

• HubSpot Growth-driven certification answers

  • Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?
  • What is the goal of the “transfer” step in the sprint cycle?
  • True or false? It’s important to leave a certain percentage of flex time in each sprint cycle for implementing updates, maintenance, or CEO-mandated items.
  • Who should choose the team’s theme to focus on, and when will it be announced to the team?
  • True or false? It’s impossible to build a launch pad website for a large, enterprise website.
  • True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.
  • Which of the following statements best describes how to think of the website in relation to other departments?
  • Which of the following items could be included on your website wish list?
  • Fill in the blank: The primary goal of the continuous improvement stage is to _______.
  • Which statement best describes why it’s important to run experiments to test the action items your team is building?
  • Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
  • What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
  • True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.
  • How do you prioritize which wish list items to work on?
  • True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.
  • Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
  • What are the three high-level steps of the user research process?
  • Which statement best defines a launch pad website?
  • Which statement best describes the purpose of the strategy stage?
  • Which focus area is often worked on directly after your new launch pad website goes live?
  • Which of the following statements is NOT an example of a time you need to use qualitative research?
  • Select the definition that best describes the “establish” theme.
  • Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
  • True or false? It’s common to answer a user question by conducting one type of research.
  • Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.
  • Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?
  • Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.
  • Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions he
  • What is the recommended minimum number of months to stay on a particular theme?
  • Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?
  • Fill in the blank: When using Growth-Driven Design, you can experience ______, _______, and ______ compared to traditional web design.
  • The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
  • What is the website performance roadmap?
  • When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?
  • How many sprint cycles should you run on each focus area?
  • How should you evaluate tools for your Growth-Driven Design tool stack?
  • During the continuous improvement stage, what are the steps used in the cycle?
  • What is the goal of the “learn” step in the sprint cycle?
  • Why is it important to have an integrated tool stack that pulls all user data into one centralized place?
  • True or false? A/B or split testing is the only way to validate your hypothesis.
  • Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?
  • What primary challenge(s) exist with the traditional web design process?
  • Which statement best describes what a buyer persona is?
  • While going through the sprint cycles, where should your team focus all their time and energy?
  • Which statement best describes what a buyer persona is?
  • What is the goal of the “plan” step in the sprint cycle?
  • Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recomme
  • Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?
  • Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
  • When customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?
  • Which of the following factors is NOT important to determine during the website goals step?
  • Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.
  • Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?
  • True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump into the CSS and API code to adjust and impr
  • What is the difference between a launch pad website and a traditional website?
  • Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?
  • True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.
  • How many action items should you aim to complete in each sprint cycle?
  • Why is it important to focus on effective content development?
  • True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.
  • Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
  • Which of the following is NOT a good way to speed up the process of building a launch pad website?
  • When is quantitative research a good option for your team to use?
  • Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.
  • Which statement best describes when user research is used during Growth-Driven Design?
  • Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review
  • Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?
  • Which of the following statements best describes the goal of a journey map?
  • According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?
  • Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

• HubSpot Inbound Sales Certification Answers

  • Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
  • Which of the following is the BEST way to discuss a prospect’s budget?
  • Here’s an agenda that follows the CGP, TCI, BA framework: 1. Build rapport, recap previous conversations, set agenda. 2. Explore the challenges the prospect has and their plans for overcoming them. 3. Explore their timeline and discuss the cons
  • Here’s a paragraph from a recap email. “You currently have a quote from a moving company for about $5,000, but you would be willing to pay twice that much if it meant ensuring your equipment was moved safely and on time. However, the decision i
  • When using the 1-10 closing technique, what should you do if your prospect gives you number lower than six?
  • What is the purpose of the 1-10 closing technique?
  • Where in your presentation should you present case studies on other companies you’ve worked with?
  • Here’s a paragraph from a recap email. “You mentioned that you need to get into a larger space, but you have a lot of specialized equipment that can’t be moved easily. Your best plan is to hire a moving company, but you’re worried that the equi
  • How do you determine the timeline for closing a deal?
  • You should do all of the following in your sales presentation EXCEPT:
  • How long should the rapport-building part of an exploratory call be?
  • How can you start building rapport before getting on a call?
  • What do you need to do before connecting with someone on social media?
  • How should you begin your sales presentation?
  • All of the following are advantages of using the CGP, TCI, BA framework EXCEPT:
  • If your company doesn’t produce very much content, all of the following are good alternatives EXCEPT:
  • All of the following questions are part of the 1-10 closing technique EXCEPT:
  • Your teammate creates an outreach sequence with 10 steps in it and asks you if you think that’s a good length. How do you respond?
  • If a lead calls you in response to a voicemail you left, what should you do?
  • Fill in the blank: If a prospect says, “If I don’t find a way to solve this problem, I’m going to have to start laying off employees,” that’s an example of a __________.
  • Fill in the blank: If a prospect says, “If I can find a way to fix this, I think we’ll be able to open a second location next year,” that’s an example of a __________.
  • All of the following are examples of social selling EXCEPT:
  • Your teammate is prepping for a sales presentation and they’ve outlined the points they want to cover: 1. Recap of previous discussions 2. Explanation of how other people in similar situations have proceeded 3. Pros and cons of various approach
  • Fill in the Blank: End each email with a ______.
  • Here’s a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven’t relocated into a larger space by then, you won’t be able to
  • Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authorit
  • What should your outreach messages try to do?
  • What is an inbound lead?
  • You should do all of the following activities during the identify phase of your inbound sales strategy EXCEPT:
  • What does it mean to make your outreach “human”?
  • All of the following are questions to ask while discussing authority EXCEPT:
  • What is the difference between ideal customer profiles and buyer personas?
  • What is the main goal of a presentation?
  • When should you transition to the explore phase?
  • What is a trigger event?
  • Here’s an agenda that follows the CGP, TCI, BA framework: 1. Rapport building, recap, and agenda. 2. The prospect’s goals, the challenges they face in achieving those goals, and their plan for overcoming those challenges. 3. What happens if the
  • All of the following might be included in an ideal customer profile EXCEPT:
  • All of the following are examples of inbound leads EXCEPT:
  • What is the difference between a sales process and an inbound sales strategy?
  • How quickly should you contact inbound leads?
  • True or false? You should only start identifying passive buyers after identifying all of the active buyers.
  • What is a passive buyer?
  • When you identify an active buyer, what stage of the buyer’s journey will they most often be in?
  • What is an active buyer?
  • What is an active buyer?
  • What is the goal of the identify phase of an inbound sales strategy?
  • An inbound sales strategy focuses on identifying people who _________.
  • You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:
  • What should a business-to-business salesperson do if their website gets multiple anonymous visits from a single company?
  • You should do all of the following activities during the explore phase of your inbound sales strategy EXCEPT:
  • What is the buyer doing during the awareness stage of their buying journey?
  • All of the following could be a trigger event EXCEPT:
  • You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:
  • All of the following are examples of inbound leads EXCEPT:
  • What is your role during the decision stage of the buyer’s journey?
  • What is the buyer doing during the decision stage of their buying journey?
  • What is the difference between a sales process and an inbound sales strategy?
  • How quickly should you contact inbound leads?
  • True or false? You should only start identifying passive buyers after identifying all of the active buyers.
  • What is your role during the consideration stage of the buyer’s journey?
  • When creating an email template in HubSpot Sales, how would you include the contact’s name in the greeting? (“Jean”)
  • What is the buyer doing during the consideration stage of their buying journey?
  • What’s the BEST way to add people from your saved filters into a task queue?
  • What is a passive buyer?
  • What is your role during the awareness stage of the buyer’s journey?
  • Here’s an agenda that follows the CGP, TCI, BA framework: 1. Ask how business is going, review what you’ve already talked about, lay out the plan for this conversation. 2. Ask about their challenges and goals. Discuss their plans. 3. Ask about
  • Fill in the blank: If a prospect says, “I’m thinking about moving into a larger facility,” that’s an example of a __________.
  • When you identify an active buyer, what stage of the buyer’s journey will they most often be in?
  • What does it mean to make your outreach “helpful”?

• HubSpot Contextual Marketing Certification Answers

  • What do you learn from a content audit?
  • What are the two types of main navigation menu structure?
  • Where do you want to place a navigation menu?
  • When designing your navigation, your primary objective should be to include keywords for search engines.
  • You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
  • Which of the following is NOT a reason to have consistency from page-to-page?
  • At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
  • How many common user questions should each page attempt to answer at one time?
  • How can you ensure that the content on your website will be helpful for your users?
  • Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?
  • The most important purpose of a website with a good user experience is:
  • True or false? When segmenting by buyer persona, focus on your newest persona first.
  • True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.
  • When segmenting by lifecycle stage, what is the first thing to decide?
  • How can you avoid confusing or frightening your visitors when creating contextual marketing?
  • True or false? You must set up a smart list in order to segment users by country.
  • Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
  • True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.
  • Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you re
  • You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
  • True or false? A personalization token has a default value set automatically.
  • How can contextual marketing help to make your website more accessible for your visitors?
  • Default content should be optimized for which group above all?
  • In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different
  • Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing pag
  • What are two main reasons to use personalization?
  • Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
  • You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
  • True or false? Personalization tokens work for first-time visitors for known things like their country location.
  • The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
  • In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
  • True or false? Dynamic content consists of entirely randomized content.
  • Which of the following is NOT a way that contextual marketing can help to increase conversion rates?
  • In order to begin with contextual marketing, you should determine the opportunities. Where should you start?
  • True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
  • When a visitor’s location cannot be determined, which of the following rules is displayed?
  • True or false? You can use custom contact properties you’ve created for forms as personalization tokens.
  • Which is NOT a way to ensure that the results from usability testing are consistently reliable?
  • What kind of users do you want to recruit for usability testing?
  • True or false? “Other campaigns” is a segmentation option used to manually segment contacts.
  • Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be he
  • Contextual marketing is used in which stage of the Inbound Methodology?
  • Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
  • In order to create a good user experience, simplicity is an important consideration for the website’s appeal.
  • Why is it important to map out the conversion path of a smart CTA for each segment?
  • An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
  • Fill in the blank: Lifecycle stages allow you to categorize your users by _______.
  • True or false? You can use personalization tokens in email subject lines.
  • How does contextual marketing help you create a good user experience?
  • Which lifecycle stage should the default website content be geared towards?
  • You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your websit
  • How do personalization tokens differ from smart text created in HubSpot?
  • Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana ha
  • The language of the user’s choice is set by:
  • True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
  • When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
  • It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
  • How can you ensure that your website stays visually consistent?
  • All of the following are ways to improve the mobile experience for a website visitor EXCEPT:
  • Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
  • Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing stra
  • True or false? You can display content variations to mobile, tablet or desktop users.
  • How is the geography of a visitor on your website determined?
  • Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
  • How can you ensure that you’re recruiting the right users for usability testing?
  • Which is NOT a reason to do usability testing?
  • Why is a content audit useful?

• HubSpot CMS For Marketers Certification Answers

  • When deciding on naming conventions for your CMS assets, what do you need to make sure of?
  • What is the purpose of a sitemap?
  • What is the SEO purpose of adding links throughout your content?
  • True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited.
  • Where in HubSpot can you go to improve the on-page SEO of a blog post?
  • How do you build relevance and authority for your website?
  • Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?
  • True or False? You can add a featured image to your blog post which will appear in social media posts.
  • What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?
  • What is the primary purpose of a topic cluster content strategy?
  • In the HubSpot CMS, where do you go to change a page’s meta description?
  • What is the final step you should take before publishing a page?
  • The purpose of the Contents tab in the page editor is to:
  • True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
  • True or False? In the HubSpot CMS, website pages and landing pages are the same thing.
  • True or False? You need to know CSS to make any style changes to your pages.
  • What is the first question you should ask before you start gathering and analyzing data about your website?
  • On the website shown in this image, what could this business do to improve the user experience of their website? (Duplicate 2)
  • Which of these data points is not tracked on the Performance tab of a blog post?
  • True or False? Your theme is your source of truth for your website’s design.
  • On the website shown in this image, what could this business do to improve the user experience of their website? (Duplicate 1)
  • Where can you view data about an individual blog post’s performance in HubSpot?
  • True or False? Every page must be created using its own unique template.
  • True or False? Using your traffic analytics report, you can see the source of traffic to your website.
  • How can you take advantage of the mere-exposure effect on your website?
  • Where can you find your website and traffic analytics reports in HubSpot?
  • Where can you view all of your downloaded templates and modules?
  • Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
  • What is a topic cluster?
  • Choose all that apply. Which methods can you use to research your user’s goals on your website?
  • Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?
  • Fill in the blank: Theme modules are _______.
  • Choose all that apply. What are the different types of templates in the HubSpot CMS?
  • Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  • How do CMS developers use themes?
  • Which of these is not a recommended best practice for writing blog post titles?
  • Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Th
  • True or False? A website’s design is solely about looks.
  • Choose all that apply. Which of these pieces of content should be archived and unpublished?
  • Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.
  • How is a visitor’s country determined for smart content?
  • True or false? The HubSpot CMS includes a standard SSL certificate for your website.
  • Which of these is not a content status in HubSpot?
  • What is the most important thing you can do to ensure your content ranks highly in search engines?
  • Where in the HubSpot CMS can you edit your website’s header and footer?
  • True or False? You can have unlimited smart rules per module.
  • Which of these segments is a good place to start with your personalization efforts?
  • True or False? Adding someone’s name to a page is effective personalization.
  • True or false? You can upload files in bulk into the HubSpot file manager.
  • True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
  • Fill in the blank. Backlinks are links ________.
  • True or False? Every page published in the CMS is created using a template.
  • Choose all that apply. Which of these tools are included for free with CMS Hub?
  • What is a buyer persona? (Duplicate 2)
  • What happens when you clone a landing page in HubSpot?
  • True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.
  • The purpose of a robots.txt file is to:
  • What tool can you use to segment your contacts database?
  • In the page editor in the HubSpot CMS, pages are organized by:
  • Which of these characteristics is not available to use in smart content?
  • When deciding on naming conventions for your CMS assets, what do you need to make sure of?
  • What is the first-touch attribution model?
  • Choose all that apply. Which of the following should you add to your blog post to generate leads?
  • True or False? You should use a different theme for every page on your website.
  • True or False? You can only use one type of smart rule per module.
  • What are the five key characteristics of a good website user experience?

• HubSpot Frictionless Sales Certification Answers

  • True or false? When you coach a salesperson, you should spend more time listening than talking.
  • What metrics are most important during the align phase?
  • During the Way Forward step of GROW coaching, what is your role as coach?
  • Fill in the blank: The purpose of the align phase is to align your team with ______.
  • Which of the following is true?
  • During the Reality step of GROW coaching, what is your role as coach?
  • What metrics are most important during the enable phase?
  • Fill in the blank: The purpose of the enable phase is to enable your team to ______.
  • During the Goal step of GROW coaching, what is your role as coach?
  • What is the relationship between the three phases of the frictionless selling framework?
  • What is a salesperson’s role in executing an inbound strategy?
  • What are the steps of the GROW coaching technique?
  • If sales managers are spending more of their time reporting sales performance than coaching their salespeople, which phase of the frictionless selling framework will be most helpful to them?
  • True or false? Having reliable sales data is required to create an effective coaching program.
  • Which of the following is true of most sales organizations?
  • If a sales team doesn’t have a good onboarding program for its new hires, which phase of the frictionless selling framework will be most helpful to them?
  • If a sales team is inconsistent in its quota attainment, which phase of the frictionless selling framework will be most helpful to them?
  • True or false? Every sales presentation should be personalized for the people you’re presenting it to.
  • If a sales team asks their prospects to make large commitments early on in the sales process, which phase of the frictionless selling framework will be most helpful to them?
  • What are the phases of the frictionless selling framework?
  • Which of the following is the best agenda for a sales meeting?
  • If a sales team tends to have hostile negotiations with their prospects, which phase of the frictionless selling framework will be most helpful to them?
  • Which phase of an inbound sales strategy would email, calling, live chat, and the meetings tool most help with?
  • If a sales team’s leads struggle to get in contact with their assigned salesperson, which phase of the frictionless selling framework will be most helpful to them?
  • True or false? Most sales organizations are doing everything they can to remove friction from their flywheel.
  • In which phase of an inbound sales strategy would a salesperson use a lead qualification framework to discover the buyer’s needs?
  • If a sales team is relying too much on blind outreach, which phase of the frictionless selling framework will be most helpful to them?
  • When you think about your sales organization as a flywheel, which of the following is the best goal to have?
  • If you already have a sales framework in place, and you decide to implement the frictionless selling framework, what will the relationship of those two frameworks be?
  • How can a film review be used as part of a coaching strategy?
  • True or False? Allowing salespeople to coach each other will distract from their primary responsibility of finding and closing new business.
  • During the Options step of GROW coaching, what is your role as coach?
  • In which phase of an inbound sales strategy would a salesperson help their leads decide on the best path forward?
  • If a sales team is having trouble keeping all their systems synchronized, which phase of the frictionless selling framework will be most helpful to them?
  • Which of the following is an example of friction?
  • Which phase of an inbound sales strategy would lead intelligence, lead prioritization, and contact timeline most help with?
  • What are the three stages of Growth-Driven Design?
  • If a sales team is suffering from low lead quality, which phase of the frictionless selling framework will be most helpful to them?
  • Which phase of the frictionless selling framework does automatic email logging help with?
  • True or false? Generally speaking, business-to-business sales teams are better at providing a convenient experience for their customers than sales teams who sell directly to consumers.
  • Which of the following is a benefit of GROW coaching?
  • When in the buyer’s journey should you try to connect with a buyer?
  • If a sales team is struggling to prioritize their leads, which phase of the frictionless selling framework will be most helpful to them?
  • True or false? Some tasks that can be automated should still be done manually to ensure your salespeople have full control and ownership over them.
  • During the consideration stage of the buyer’s journey, what is the buyer considering?
  • During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  • What are the stages of the buyer’s journey?
  • True or false? The majority of buyers consider salespeople trustworthy.
  • Which phase of the frictionless selling framework do email templates and sequences help with?
  • Which of the following is an attribute of a sales team that has a culture of learning?
  • Which of the following is an attribute of a sales team that is well aligned with their buyer?
  • How can pipeline meetings be a coaching opportunity?
  • True or false? Some tasks that can be automated should still be done manually to ensure your salespeople have full control and ownership over them.
  • What two activities should you focus on during the enable phase of the frictionless selling framework?
  • True or false? Your sales team should only be doing things that provide value to your leads.
  • On average, how much of a salesperson’s day is spent selling?
  • What metrics are most important during the transform phase?
  • Which of the following is the most important responsibility of sales managers?
  • Which of the following is an example of force?
  • Which two groups of people does the frictionless selling framework try to provide a more convenient experience for?
  • Fill in the blank: The purpose of the transform phase is to transform ______.

• HubSpot Sales Management Training Certification for Developing a Successful Modern Sales Team

  • Which of the following is a best practice for onboarding newly hired salespeople?
  • What is the “source of truth” for every sale’s status?
  • True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  • True or false? Having reliable sales data is required to create an effective coaching program.
  • What are the stages of the buyer’s journey?
  • Which of the following is an example of a formal job story?
  • Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
  • Which of the following is a problem with thinking of your business as a funnel? (Duplicate Question 1)
  • Which salesperson would most benefit from a coaching program?
  • Which of the following should be the primary focus of your sales onboarding program?
  • When hiring salespeople, what is the most important thing to look for?
  • True or false? The sales team needs to be using the same hiring process used by other departments.
  • What’s the best way to avoid making bad sales hires?
  • Which of the following is an example of an ineffective coaching technique that should be avoided?
  • What’s the sales manager’s role in the fourth phase of a sales training, when the team applies their new skills in the real world?
  • What’s the sales manager’s role in the third phase of a sales training, when the sales team converts knowledge into behavior?
  • True or false? You can forecast as accurately with an informal sales process as you can with a formal sales process.
  • What’s the sales manager’s role in the second phase of a sales training, when the training is reinforced?
  • Fill in the blanks: Each step of your sales process is a combination of _____ and _____.
  • Fill in the blank: Every step of your sales process needs to be _____.
  • Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.
  • True or false? You need to continually evaluate how well your sales process is working.
  • What are exit criteria?
  • Which of the following is the most important responsibility of a sales leader?
  • When creating interview questions for sales hires, which of the following approaches is a best practice?
  • What format should your sales playbook be in?
  • What is the best way to provide content to your sales team?
  • How can pipeline meetings be a coaching opportunity?
  • During the Options step of GROW coaching, what is your role as coach?
  • True or false? Combining multiple methodologies causes confusion and low performance.
  • When in the buyer’s journey should you try to connect with a buyer?
  • Which of the following is a problem with thinking of your business as a funnel? (Duplicate Question 2)
  • When choosing a sales methodology, what’s the most important thing to keep in mind?
  • Which of the following is true of most sales organizations?
  • True or false? Making the steps of your sales process buyer-centric can be as simple as changing their names a little bit.
  • During the Reality step of GROW coaching, what is your role as coach?
  • Which of the following has the biggest impact on potential leads?
  • During the consideration stage of the buyer’s journey, what is the buyer considering?
  • Which of the following should be included in your sales process?
  • Which of the following is a benefit of GROW coaching?
  • During the Goal step of GROW coaching, what is your role as coach?
  • During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  • Which of the following groups is the easiest to sell to?
  • True or false? When you coach a salesperson, you should spend more time listening than talking.
  • What are the steps of the GROW coaching technique?
  • If a highly dedicated salesperson is unable to improve their low sales performance despite coaching efforts, what is your best course of action?
  • A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?
  • During the Way Forward step of GROW coaching, what is your role as coach?
  • Why is it common for companies to think of themselves in terms of a funnel?
  • How can a film review be used as part of a coaching strategy?
  • In a flywheel business, which of the following is the most important source of new prospects?
  • Which of the following is the BEST way to uncover the job that people hire your product to do?
  • Which of the following is a benefit of using Jobs to Be Done?
  • Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.

• HubSpot CMS for Developers Certification Answers

  • Which statement about CSS in modules is TRUE?
  • Which of the following statements about the design manager is NOT true?
  • Which of the following is NOT possible with HubL?
  • Which CMS tool are developers most likely to spend the most time with?
  • Which statement about adding classes to groups is TRUE?
  • Which of the following statements about module fields is TRUE?
  • Which of the following is not included in HubL?
  • Which of the following is NOT an important reason to familiarize yourself with available settings?
  • Which of the following statements about blog templates is NOT true?
  • Which of the following statements about HubL filters is TRUE?
  • Which of the following sets of data would NOT be a good fit for storing in a single HubDB table?
  • Which statement about naming components is FALSE?
  • Which of the following is not an aspect of dynamic pages?
  • Which of the following statements about email templates is NOT true?
  • Which of the following is NOT an aspect of HubDB?
  • True or false? System templates are not published from templates by content editors.
  • Which of the following is NOT available in the file manager?
  • Which type of CMS assets do not require HubL?
  • Which statement about module fields is FALSE?
  • Which of the following CMS tools is used in CAN-SPAM compliance?
  • When creating a drag and drop template, how do you add components?
  • Which statement about template types in the HubSpot CMS is TRUE?
  • Which of the following statements about modules is FALSE?
  • Which of the following statements about accessing HubDB via Javascript is NOT true?
  • Which statement about the “Prevent editing in content editors” option is TRUE?
  • Which of the following statements about blog settings is TRUE?
  • Which CMS tool would you use to find the file size of a PNG?
  • Which data structure does HubL use for storing data in key and value pairs?
  • True or false? HubDB is a good place to store customer data such as credit card numbers.
  • Which statement about adding classes to groups is true?
  • Which of the following statements about navigation items is FALSE?
  • True or false? Page metadata can be populated in the “Settings” section of the page editor.
  • Which of the following HubL and HubDB behaviors should be avoided if possible?
  • Which of the following characters are used to open a HubL statement?
  • Which of the following statements about blog templates is TRUE?
  • True or false? It is not possible to publish an email without a link to at least one email subscription template.
  • Which of the following statements does NOT accurately describe HubL?
  • Which of the following statements about using HubL in blog listing templates is NOT true?
  • Which of the following statements about HubL in modules is TRUE?
  • Which of the following is NOT an important aspect of using HubL?
  • Which of the following statements about HubL and JavaScript is TRUE?
  • Which of the following is NOT a sound strategy for working with HubDB?
  • Which of the following is NOT a system template?
  • Which CMS tool are developers most likely to spend the most time with?
  • Which of the following statements about HubL module syntax is untrue?