Google display and video 360 certification assessment answers

Exam Name: Display & video 360 certification exam Exam Link: https://skillshop.exceedlms.com/student/path/8636-display-video-360-certification-exam Validity: 1 year Total Questions: 59 Time Limit: 60 minutes Minimum Required Percentage: 80% Note: You can take retake exam after 24 hours of completing the exam. Credit: https://skillshop.withgoogle.com/ All copyrights and credits go to Google skillshop as they are the original creator of the test and sole owner of the content.

What line items are impacted by insertion order default targeting?

What inventory sources allow for exclusive publisher partnerships?

How is the daily budget calculated fHow is the daily budget calculated for an insertion order with Flight Even pacing?or an insertion order with Flight Even pacing?

Where are video ads hosted for a TrueView campaign?

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

How would you add third-party verification to a creative when Campaign Manager is your ad server?

What insertion order settings must be set before a campaign can go live?

What report shows the number of unique users for a specific website?

What environment supports proximity targeting?

Which ad format supports pre-bid verification with Integral Ad Science?

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

How can an advertiser be granted access to TrueView inventory?

Which two settings can be edited in Campaign Settings? (select two)Select All Correct Responses

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

What step should be taken to determine which creatives had the lowest eCPM over the last month?

What step should be taken to track and secure a programmatic deal with a publisher?

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

What steps should be taken at the Advertiser level to run TrueView?

What step would an advertiser take to target a list of email addresses?

Where can a preferred deal be assigned?

What is one way to control ad frequencies across multiple insertion orders?

What format cannot share a frequency cap with other media formats?

What percentage of the daily budget is applied when using “Ahead” pacing?

What ad format cannot run with Even pacing set on the insertion order?

What are two ways to troubleshoot a non-spending line item? (select two)Select All Correct

What step would be taken to verify that conversion pixels are implemented and load correctly?

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

Which two objectives can be selected as a campaign goal? (select two)Select All Correct Responses

Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses

What are two Google Audiences? (select two)Select All Correct Responses

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses

To duplicate a line item, what steps must be taken?

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

What report can identify when a campaign overspent the budget?

How are creatives assigned to a line item?

What is the correct Display & Video 360 account hierarchy?

When creating new video line items, what are two execution methods that save time? (select two)Select All Correct Responses

Which campaign setting impacts how the associated insertion orders deliver?

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

How can a site be blacklisted from an advertiser’s media buys?

How are line items affected when a user edits the default targeting for insertion orders?

What does an audit status of “Pending, servable” mean?

What feature allows users to adjust fixed bids for different geographies or device types?

Which two insertion order and line item settings are required? (select two)Select All Correct Responses

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

Which two insertion order and line item settings are required? (select two)Select All Correct Responses

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)Select All Correct Responses

What are two ways to check why a private deal is not running? (select two)Select All Correct Responses

How can a group of URLs be excluded across advertisers?

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

How can a campaign be activated after creating it?

What timezone is applied to inline charts and metrics data?

What are two ways to make bulk changes within Display & Video 360 campaigns? Select All Correct Responses

What data cannot be evaluated with a Standard or General performance report?

Which exchanges have their own creative audit process?

How can a profit margin be applied to the revenue metric?

Which ad formats cannot be assigned to a single line item? (select two)Select All Correct Responses

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

Which two views show the revenue and conversion metrics for line items? (select two)

What report can help verify if pixels load correctly on a webpage?

When creating a new TrueView campaign, how long should be allocated for creative review?

When is a “view” counted for TrueView campaigns?

To activate the creative approvals process for a new creative, what step must be taken?

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

When users make changes to a line item or insertion order, where are those changes displayed?

What is required for creative approval?

How can a creative be submitted for audit after it’s been rejected and fixed?

What step should be taken to view performance data for targeted audience segments?

Where can an advertiser set their campaign goal?

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

At what levels can pacing be set?

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

What is the difference between Programmatic Guaranteed deals and preferred deals?

Which environments and inventory sources cannot run within a single line item?