Google ads fundamental certification assessment answers

Exam Name: Google ads fundamental certification exam Exam Link: https://skillshop.exceedlms.com/student/path/17374-learn-the-fundamentals-of-google-ads-search/ Credit: https://skillshop.withgoogle.com/ All copyrights and credits go to Google skillshop as they are the original creator of the test and sole owner of the content.

Each campaign in your Google Ads account should have a single:

Each campaign in your Google Ads account should have a single:

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your.

What’s a reason to use the “Search Network with Display Select” campaign type?

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps c

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Keyword Planner can help you build a new Search Network campaign by:

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

You can use Display Planner to see potential webpages where your ad can appear based on your keywords

Conversion Optimiser can help drive conversions by using your conversion history and:

What does “converted clicks” measure?

Which is a benefit of advertising online with Google AdWords?

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to

You can use Display Planner to:

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.

Negative keywords can help advertisers better target their ads by:

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend

What’s one of the main benefits of using ad extensions

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

How are negative keywords different from other keywords?

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

Your ad can show to a potential customers when your targeted language matches:

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

What bidding strategy should you use to maximize the number of visitors to your website?

Your client wants to improve her ad position. What would you recommend?

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Why would an advertiser use site links?

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Which ad extension would you use for an advertiser who has a chain of restaurants?

In order to appeal to customers on mobile devices, it’s important to:

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

How can you see if people are searching for your client’s services during the early morning and evening hours?

What’s one benefit of creating multiple ad groups?

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

What happens when a campaign consistently meets its average daily budget

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs.

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

You can use Keyword Planner to identify:

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

You would choose to advertise on the Google Search Network if you wanted to:

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,

What’s the benefit of having multiple ads in an ad group?

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Which client would you advise to advertise on the Google Search Network?

On the Google Display Network, your ad is eligible to show on a webpage if your:

When someone clicks your ad, the actual amount you’re charged will be:

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Which is a benefit of advertising online with Google Ads?

What happens as a result of a search campaign consistently meeting its daily budget?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research

Which is a benefit of advertising online?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

You would advise a client that’s launching a new product line to advertise on the Display Network because she can

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Which of these metrics is especially important to clients who are running a branding campaign?

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

How are manual extensions different from automatic extensions?

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

What does a high Quality Score indicate?

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

Which delivery type shows your ads at an even pace throughout the day?

How are rich media ads different from other ad formats?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

Why should you link your client’s Google Ads account to Search Console?

What report can help you identify opportunities to improve your keywords and ads?

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

Which of the following items is not a component of Quality Score?

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Which two bidding strategies can boost brand awareness and recognition?

How much are you charged for a click on your AdWords ad?

A standard Google Ads text ad is made up of:

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

What is the Google Network?

Which campaign type would an advertiser use to target users searching on Google.com?

A conversion is:

One of your clients wants to know why a campaign went over the specified daily budget several days in a row

Higher Quality Scores typically result in:

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Which client would you advise to use radius targeting?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

Which targeting option can help you reach people who’ve previously visited your website?

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

By monitoring ad campaign performance, an advertiser may obtain the information needed to

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

You would choose to advertise on the Google Display Network if you wanted to:

You can use audience targeting to show your ads to:

Which statistic indicates how often a click has led to a conversion?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

An advertiser should group their campaigns by:

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices

Tom wants to promote his windshield repair company’s emergency service by reaching people right

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

✅✅?When building a keyword list for a Display Network campaign, you should do which of the following

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?