Google ads search certification assessment answers

Google ads search certification assessment answers

• Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
• Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses
• You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
• Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campa
• When visibility is the campaign goal, which bidding strategy should an advertiser choose?
• Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. F
• Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
• Which user type would the Google Ads system closely match as an Affinity audience?
• What two ad extension types can also be served as automated ad extensions? (Choose two.)
• With Similar Audiences, which Google product is included when finding new people with similar profiles?
• Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
• An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
• What’s the primary benefit of using structured snippet extensions in your ads?
• Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
• Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
• While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
• Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
• What does adding callout extensions to your Google Search ads enable you to do?
• Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand
• What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
• You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
• Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a
• John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing co
• Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
• Arrange the items below in order of hierarchy, beginning with the top level.
• Match each autobidding strategy to the right campaign goal.
• What is the key value proposition of Google Search campaigns?
• Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
• Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses
• Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
• Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur fr
• Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
• Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
• Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
• Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business ob
• How can Performance Planner serve your business?
• Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
• Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
• Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
• Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
• Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
• How can Google Ads help you advance your business goals? Select All Correct Responses
• Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Sel
• After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What
• Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a
• Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
• Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boo
• What’s an example of an effective callout extension?
• Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
• Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Se
• Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using resp
• Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
• Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
• Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
• Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
• Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audie
• Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
• You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Co
• Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefi
• Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select Al
• How is using non-last-click attribution conversions useful for Performance Planner forecasts?
• Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
• Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
• When creating an ad, how does Greg know what it will look like to his potential customers?
• As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top
• Which is required for an ad to be served to a user?
• Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
• Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients ar
• What are two main benefits of using Search Audience solutions? (Choose two.)
• Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
• What’s a key objective in delivering ad extensions?
• When should you use Remarketing Lists for Search Ads?
• Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
• Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
• Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a sing
• What does layering an Affinity audience with a broad keyword targeting campaign help you do?
• Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
• Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
• Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local invent
• Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
• When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
• Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
• What is one way that Performance Planner helps businesses increase sales?
• Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it
• Google Ads Search Certification – List of Latest and Updated Questions
• Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
• What criteria could not be used to create a Dynamic Remarketing audience?
• Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
• Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select
• Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
• Which ad extensions can serve automatically?
• If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
• Which of the following can be customized with audience signals to make Search campaigns more efficient?
• What is a valid recommendation that the Performance Planner can provide?
• Why is using the performance targets feature after utilizing the Performance Planner recommended?
• Which of the following goals can you achieve for your marketing campaign by using automated bidding?
• What can the Performance Planner assist you with?
• Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
• Which of the following is a core benefit of Google Ads automated bidding?
• Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam
• You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
• How would you determine the clickthrough rate (CTR) for a client’s search ads?
• One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
• You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
• If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
• The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”
• A successful Google Ads text ad:
• To optimize a client’s campaign to get the most out of her mobile advertising, you can:
• Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
• Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
• Why would the data for a Search Network campaign show conversions but no view-through conversions?
• An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
• Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
• Which statement is true?
• Which statement about ad extensions isn’t true?
• You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.
• To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on
• Dynamic search ads would be most helpful for:
• Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
• You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.
• A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
• You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
• Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
• Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
• The majority of consumers want ads customized to their:
• You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour
• An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
• Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”
• Adwords Editor lets users do all of these things except:
• To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
• Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
• Which is a best practice for optimizing a landing page for Google Ads?
• What can you learn from attribution reports?
• The format of a Shopping Ad is different from that of a standard text ad in that it includes:
• You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
• You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion
• What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
• True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.
• Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
• You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
• Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
• Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
• Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
• Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data s
• Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
• How can ad extensions contribute to increasing user engagement?
• Why should your business use Performance Planner?
• With Dynamic Search Ads, what does the advertiser provide?
• Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google ads campaign should Peggy use to make
• As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging
• Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ad
• Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
• Match these Search Audience solutions with the benefits they can bring to your campaign
• Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
• Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses
• What can the Performance Planner recommend?
• What’s an accurate description of callout extensions?
• Each Similar Audience has its seed list members removed to ensure what?
• You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
• Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
• An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
• The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
• Which statement is true about serving relevant ad extensions?
• An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.
• Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses
• Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
• You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
• Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
• When are automated extensions, such as Seller Ratings, shown?
• What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
• Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
• Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
• Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
• What is a main benefit of using Search Audience solutions?
• Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tai
• Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
• Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
• What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
• John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential c
• Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potent
• What content could be used for a structured snippet extension?
• Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
• What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
• Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
• Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
• A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the m
• Match each ad extension with the benefit it brings to a user’s ad experience.
• What does Performance Planner automatically do?
• Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
• How does automating your bid contribute to a successful Google Ads campaign?
• It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it i
• You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
• Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters
• Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a c
• Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
• Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
• Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the
• You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
• Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
• Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
• Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
• Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Pe
• Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Sea
• Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
• Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
• You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
• Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
• You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
• How does Google Ads generate responsive search ads?
• Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
• Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
• Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
• Why do search ad extensions matter?
• Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
• Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
• How many ads should be implemented per ad group?
• In-Market audiences would be suited to reach which user?
• True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
• What are the three main factors that determine ad quality?
• Which are the three required parts of a text ad?
• An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are
• What ad extension is only available as a full automated ad extension?
• Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
• Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
• In-market audiences allow the opportunity to specifically identify what kind of user?
• A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this indiv
• Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees h
• When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
• Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad exte
• Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
• Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat
• What Search Network text ad component provides up to three fields of 30 characters each?
• Which attributes describe a good landing page experience? Select All Correct Responses
• Match the marketing goal to the correct ad extension.
• Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other prin
• When visibility is the campaign goal, which bidding strategy should an advertiser choose?
• Which of the following factors wouldn’t change an account’s optimization score?
• Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca
• You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
• How can Performance Planner serve your business?
• What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
• Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
• You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
• If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
• Based on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?
• You might analyze exact match impression share data to get an idea of:
• An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
• How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
• According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
• You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
• The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
• Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign.
• Four Search campaigns that run out of daily budget
• Increase the position without raising the bids
• Identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance
• At campaign level of an Google Ads account can an advertiser make changes to network and location targeting setting
• Benefits you’d expect from product listing ads except automatically produced video commercials
• This could be a result of receiving multiple clicks from a single IP address
• This formula describes value-per-conversion
• What is the definition of actual CPC?
• “Mobile app engagement” campaigns can be used to
• Which allows advertisers to automate Google Ads reporting and campaign management?
• You can use the Google Ads application programming interface (API) to
• The Google Ads Application Programming Interface (API) allows developers to use applications that
• If you choose a target cost-per-acquisition (CPA) of £15, Google Ads will automatically adjust your bids to try to get as many conversions at what amount, on average?
• Which lets you change keywords, campaigns, ads, ad groups, and product groups?
• Customers who want to increase app downloads should use which campaign type?
• Which is a best practice for creating a mobile-preferred ad?
• Sarah manages 2 Google Ads accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
• A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.
• After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
• You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.
• Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive
• Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.
• A florist is advertising five types of flowers, including red roses.
• Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include
• If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the
• The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”.
• True or false: Adding an extension to a text ad improves an advertiser’s quality score.
• You can use target cost-per-acquisition (CPA) bidding to help
• In order to differentiate ads from those of competitors, advertisers should
• An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
• True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
• Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
• You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
• A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
• Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”
• A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
• You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
• You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
• Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
• According to Google data, 70% of mobile searchers who’ve recently made a purchase have
• Each of these are benefits you’d expect from shopping ads except
• Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.
• If you want to target ads to only people who speak Spanish, you can
• Keyword Planner can do all of these things except
• Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
• An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display
• Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
• Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
• You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
• You’re using target search page location bidding. You know it’s working because you see your ad
• You can add a “+”modifier in front of the words in a broad match keyword to
• An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?
• An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements?
• Which option can you use to capture potential business later in the day, even on a limited budget
• According to Google data, after seeing an ad on their smartphone, more than half of people
• High quality ratings for an ad can
• With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced
• Your client sells gardening supplies online. You suggest she use sitelinks because they can
• Which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank?
• Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group
• Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging
• How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
• The strategic use of different marketing channels affects
• According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
• Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
• If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should
• Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
• Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
• Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.
• How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?
• An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.
• You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.
• Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
• A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
• An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
• Which of these statements is true?
• Which is a best practice for writing an effective text ad?
• What report indicates where users start or exit the conversion funnel?