Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt?
Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt?
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions. ✅
- Include three to five ads, and at least three extensions in each ad group. ✅
Correct answer
- Optimize the campaign’s ad rotation for clicks or conversion actions. ✅
- Include three to five ads, and at least three extensions in each ad group. ✅
Explanation
Because ad rotation is the way we deliver your ads on both the search network and the display network. As data is accumulated, ad serving will become weighted more heavily in favor of the ads that appear statistically likely to perform better.
Better ads and optimized rotation drive more qualified clicks from your text ads. Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.
Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunity to meet users’ specific needs.
Implement three to five ads per ad group: The more ads present in an ad group, the more options you’ll have for success in an auction.
Optimize your ad rotation for clicks or conversions: Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction.
Given above is the answer and explanation for the question Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt?
Read all the Google ads search certification answers.
Learn more about google ads search certification: Google ads search Skillshop
Source : Krcmic.com- Google ads
- Francis
- Display network
- google certification exam questions
- google certification exam questions and answers
- google certification questions and answers
- ad extensions
- client’s
- Optimized rotation
- google ads search certification answers
- google ads search assessment answers
- google ads search certification cost
- skillshop google ads search certification answers
- google ads search exam
- google ads search certification answers 2021
- google ads search answers
- google ads search certification exam
- google ads search certification knowledge check assessment answers
- oogle ads display certification knowledge check assessment answers
- google ads search exam answers
- google search ads exam
- google ads search certification assessment
- google ads certification google skillshop
- google certification test answers google certification questions
- optimize results
- keyword bid
- capture traffic
- least three extensions
- google ads
Currently, we have around 5666 calculators, conversion tables and usefull online tools and software features for students, teaching and teachers, designers and simply for everyone.
You can find at this page financial calculators, mortgage calculators, calculators for loans, calculators for auto loan and lease calculators, interest calculators, payment calculators, retirement calculators, amortization calculators, investment calculators, inflation calculators, finance calculators, income tax calculators, compound interest calculators, salary calculator, interest rate calculator, sales tax calculator, fitness & health calculators, bmi calculator, calorie calculators, body fat calculator, bmr calculator, ideal weight calculator, pace calculator, pregnancy calculator, pregnancy conception calculator, due date calculator, math calculators, scientific calculator, fraction calculator, percentage calculators, random number generator, triangle calculator, standard deviation calculator, other calculators, age calculator, date calculator, time calculator, hours calculator, gpa calculator, grade calculator, concrete calculator, subnet calculator, password generator conversion calculator and many other tools and for text editing and formating, downloading videos from Facebok (we built one of the most famous Facebook video downloader online tools). We also provide you online downloanders for YouTube, Linkedin, Instagram, Twitter, Snapchat, TikTok and other social media sites (please note we does not host any videos on its servers. All videos that you download are downloaded from Facebook's, YouTube's, Linkedin's, Instagram's, Twitter's, Snapchat's, TikTok's CDNs. We also specialise on keyboard shortcuts, ALT codes for Mac, Windows and Linux and other usefull hints and tools (how to write emoji online etc.)
There are many very usefull online free tools and we would be happy if you share our page to others or send us any suggestions for other tools which will come on your mind. Also in case you find any of our tools that it does not work properly or need a better translation - please let us know. Our tools will make your life easier or simply help you to do your work or duties faster and in more effective way.
These below are the most commonly used by many users all over the world.
- Free online calculators and tools
- Time zones/Clocks/Dates calculators
- Free Online Units Conversion Calculators
- Free online web design tools
- Free online electricity & electronics tools
- Mathematics
- Online Tools
- Text Tools
- PDF Tools
- Code
- Ecology
- Others
- Free online downloaders for social media
- Marketing
- My PC / computer
- Google ads search certification assessment answers
- Google ads video assessment answers
- Google ads display certification assessment answers
- Google digital garage certification answers
- Google Shopping Advertising assessment answers
- Google ads fundamental certification assessment answers
- Google ads app certification assessment answers
- Google mobile advertising assessment answers
- Google analytics individual qualification exam assessment answers
- Google display and video 360 certification assessment answers
- Google campaign manager certification assessment answers
- Google mobile sites assessment answers
- Google creative certification assessment answers
- Google search ads 360 assessment answers
- Grundlagen der google ads suchmaschinenwerbung
- Google DoubleClick search assessment answers
- “Mobile app engagement” campaigns can be used to
- A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
- A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
- A florist is advertising five types of flowers, including red roses.
- A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
- A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this indiv
- A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
- A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays.
- A successful Google Ads text ad:
- A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the m
- According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
- According to Google data, 70% of mobile searchers who’ve recently made a purchase have
- According to Google data, after seeing an ad on their smartphone, more than half of people
- According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
- Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
- Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
- Adwords Editor lets users do all of these things except:
- After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What
- After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
- Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
- An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
- An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
- An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
- An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.
- An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?
- An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements?
- An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
- An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
- An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
- An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display
- An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.
- An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
- An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are
- Arrange the items below in order of hierarchy, beginning with the top level.
- As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging
- As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top
- Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
- At campaign level of an Google Ads account can an advertiser make changes to network and location targeting setting
- Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
- Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients ar
- Based on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?
- Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam
- Benefits you’d expect from product listing ads except automatically produced video commercials
- Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
- Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
- Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Se
- Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
- Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefi
- Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
- Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
- Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
- Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
- Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
- Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
- Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- Customers who want to increase app downloads should use which campaign type?
- Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
- Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.
- Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
- Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
- Dynamic search ads would be most helpful for:
- Each of these are benefits you’d expect from shopping ads except
- Each Similar Audience has its seed list members removed to ensure what?
- Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
- Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive
- Four Search campaigns that run out of daily budget
- Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
- Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
- Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
- Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
- Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using resp
- Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select
- Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
- Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
- Google Ads Search Certification – List of Latest and Updated Questions
- Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a c
- Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
- Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
- Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.
- Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging
- Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a
- High quality ratings for an ad can
- How can ad extensions contribute to increasing user engagement?
- How can Google Ads help you advance your business goals? Select All Correct Responses
- How can Performance Planner serve your business?
- How can Performance Planner serve your business?
- How does automating your bid contribute to a successful Google Ads campaign?
- How does Google Ads generate responsive search ads?
- How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
- How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- How many ads should be implemented per ad group?
- How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?
- How would you determine the clickthrough rate (CTR) for a client’s search ads?
- How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
- Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
- Identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance
- If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
- If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the
- If you choose a target cost-per-acquisition (CPA) of £15, Google Ads will automatically adjust your bids to try to get as many conversions at what amount, on average?
- If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should
- If you want to target ads to only people who speak Spanish, you can
- If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
- If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
- In order to differentiate ads from those of competitors, advertisers should
- In-market audiences allow the opportunity to specifically identify what kind of user?
- In-Market audiences would be suited to reach which user?
- Increase the position without raising the bids
- Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a
- It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it i
- Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business ob
- Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
- Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
- Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
- Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees h
- Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Sel
- Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
- Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
- Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
- Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
- Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include
- John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential c
- John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing co
- Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”
- Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
- Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the
- Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ad
- Keyword Planner can do all of these things except
- Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
- Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select Al
- Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
- Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses
- Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
- Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
- Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campa
- Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.
- Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters
- Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
- Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local invent
- Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audie
- Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
- Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
- Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
- Match each ad extension with the benefit it brings to a user’s ad experience.
- Match each autobidding strategy to the right campaign goal.
- Match the marketing goal to the correct ad extension.
- Match these Search Audience solutions with the benefits they can bring to your campaign
- Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
- Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
- Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boo
- Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca
- Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group
- Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
- One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
- Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
- Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
- Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google ads campaign should Peggy use to make
- Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
- Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
- Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat
- Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Pe
- Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
- Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
- Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
- Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
- Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
- Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses
- Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a sing
- Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
- Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
- Sarah manages 2 Google Ads accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
- Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potent
- Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”
- Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad exte
- Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
- Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
- Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
- Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it
- Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tai
- Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
- The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
- The format of a Shopping Ad is different from that of a standard text ad in that it includes:
- The Google Ads Application Programming Interface (API) allows developers to use applications that
- The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”
- The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”.
- The majority of consumers want ads customized to their:
- The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
- The strategic use of different marketing channels affects
- Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- This could be a result of receiving multiple clicks from a single IP address
- This formula describes value-per-conversion
- Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other prin
- Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur fr
- To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on
- To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
- To optimize a client’s campaign to get the most out of her mobile advertising, you can:
- Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
- Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand
- Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
- True or false: Adding an extension to a text ad improves an advertiser’s quality score.
- True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
- True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.
- True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
- Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
- Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
- What ad extension is only available as a full automated ad extension?
- What are the three main factors that determine ad quality?
- What are two main benefits of using Search Audience solutions? (Choose two.)
- What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
- What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
- What can the Performance Planner assist you with?
- What can the Performance Planner recommend?
- What can you learn from attribution reports?
- What content could be used for a structured snippet extension?
- What criteria could not be used to create a Dynamic Remarketing audience?
- What does adding callout extensions to your Google Search ads enable you to do?
- What does layering an Affinity audience with a broad keyword targeting campaign help you do?
- What does Performance Planner automatically do?
- What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
- What is a main benefit of using Search Audience solutions?
- What is a valid recommendation that the Performance Planner can provide?
- What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- What is one way that Performance Planner helps businesses increase sales?
- What is the definition of actual CPC?
- What is the key value proposition of Google Search campaigns?
- What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
- What report indicates where users start or exit the conversion funnel?
- What Search Network text ad component provides up to three fields of 30 characters each?
- What two ad extension types can also be served as automated ad extensions? (Choose two.)
- What’s a key objective in delivering ad extensions?
- What’s an accurate description of callout extensions?
- What’s an example of an effective callout extension?
- What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
- What’s the primary benefit of using structured snippet extensions in your ads?
- When are automated extensions, such as Seller Ratings, shown?
- When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
- When creating an ad, how does Greg know what it will look like to his potential customers?
- When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
- When should you use Remarketing Lists for Search Ads?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Which ad extensions can serve automatically?
- Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
- Which allows advertisers to automate Google Ads reporting and campaign management?
- Which are the three required parts of a text ad?
- Which attributes describe a good landing page experience? Select All Correct Responses
- Which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank?
- Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
- Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
- Which is a best practice for creating a mobile-preferred ad?
- Which is a best practice for optimizing a landing page for Google Ads?
- Which is a best practice for writing an effective text ad?
- Which is required for an ad to be served to a user?
- Which lets you change keywords, campaigns, ads, ad groups, and product groups?
- Which of the following can be customized with audience signals to make Search campaigns more efficient?
- Which of the following factors wouldn’t change an account’s optimization score?
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Which of the following is a core benefit of Google Ads automated bidding?
- Which of these statements is true?
- Which option can you use to capture potential business later in the day, even on a limited budget
- Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
- Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
- Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
- Which statement about ad extensions isn’t true?
- Which statement is true about serving relevant ad extensions?
- Which statement is true?
- Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses
- Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
- Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses
- Which user type would the Google Ads system closely match as an Affinity audience?
- While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- Why do search ad extensions matter?
- Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
- Why is using the performance targets feature after utilizing the Performance Planner recommended?
- Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- Why should your business use Performance Planner?
- Why would the data for a Search Network campaign show conversions but no view-through conversions?
- With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced
- With Dynamic Search Ads, what does the advertiser provide?
- With Similar Audiences, which Google product is included when finding new people with similar profiles?
- Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
- Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. F
- Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
- You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
- You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
- You can add a “+”modifier in front of the words in a broad match keyword to
- You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
- You can use target cost-per-acquisition (CPA) bidding to help
- You can use the Google Ads application programming interface (API) to
- You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
- You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.
- You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
- You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
- You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.
- You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
- You might analyze exact match impression share data to get an idea of:
- You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
- You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.
- You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion
- You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
- You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Co
- You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
- You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
- You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
- You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.
- You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour
- You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
- You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
- You’re using target search page location bidding. You know it’s working because you see your ad
- You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
- You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
- Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
- Your client sells gardening supplies online. You suggest she use sitelinks because they can
- Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Sea
- Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign.
- Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data s
- Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
- Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
- Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
- Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
And we are still developing more. Our goal is to become the one-stop, go-to site for people who need to make quick calculations or who need to find quick answer for basic conversions.
Additionally, we believe the internet should be a source of free information. Therefore, all of our tools and services are completely free, with no registration required. We coded and developed each calculator individually and put each one through strict, comprehensive testing. However, please inform us if you notice even the slightest error – your input is extremely valuable to us. While most calculators on Justfreetools.com are designed to be universally applicable for worldwide usage, some are for specific countries only.