Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
- Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
- Only cost-per-click (CPC) ads entering the auction
- Only cost-per-thousand impressions (CPM) ads entering the auction
- Any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction ✅
Correct Answer
Any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction ✅
Explanation
Actually the given answers are creating confusion. A definition of ecpm is created if CPC and vCPM ads compete for the same display network placement. But, in the given answers, vCPM is missing and CPA is being questioned instead.
“To keep things fair, when CPC and vCPM ads compete for the same display network placement, the two types of ads are compared apples-to-apples on how much they’re effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.”
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- Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?
- Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?
- Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
- Which bidding option is best suited for an advertiser focused on branding goals?
- Which bidding option is best suited for an advertiser focused on direct response marketing goals?
- Which bidding strategy should use you if you want to increase revenue from your ad spend?
- Which bidding type is only available for ads on the Display Network?
- Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?
- Which Display Ad format adjusts to available ad space?
- Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
- Which Display Ad format runs in both native and non-native inventory?
- Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
- Which factors should an advertiser consider when deciding on a bidding strategy?
- Which feature applies to the Google Display Network, but not the Google Search Network?
- Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
- Which functionality applies to HTML5 ads?
- Which group would you be able to reach with a Google Display campaign using demographic targeting?
- Which is a benefit of using a Lightbox ad?
- Which is a benefit of using display advertising with Google to build brand awareness?
- Which is a method for evaluating performance of engagement ads created with the Ad gallery?
- Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?
- Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website
- Which manual bidding strategy can you use to increase your reach?
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Which of the following is a core benefit of Google Ads automated bidding?
- Which of the following is not a component of Google Display ads’ value proposition?
- Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
- Which practice would be acceptable under Google’s editorial and technical requirements?
- Which practice would violate Google’s editorial and professional requirements?
- Which remarketing list segment will typically have the highest volume of viewers?
- Which report is helpful when using Site and Category Exclusions?
- Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics
- Which statement accurately describes the reach of Affinity Audiences’ targeting?
- Which statement is true about Responsive Display Ads?
- Which statement is true about the value of Google Display Ads?
- Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads
- Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
- Which targeting option is best for influencing consideration?
- Which tool works best to help advertisers automatically find and bid on relevant placements?
- Which two are available in Google Ads? (Choose two.)
- Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
- Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- Which would contribute to a higher Quality Score for a display ad?
- While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
- Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network
- Why is it recommended to separate Display Network campaigns from Search Network campaigns?
- Why is using the performance targets feature after utilizing the Performance Planner recommended?
- Why should an advertiser consider using responsive display ads
- Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
- You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
- You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
- You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
- You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help?
- You might choose to use preferred layouts for dynamic display ads if your client:
- You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage
- You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
- You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
- You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them
- You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
- You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select
- Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
- Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
- Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.
- Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
- Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.
- Your client has a Mexican restaurant and wants to increase brand awareness in the local community
- Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.
- Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?
- Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.
- Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
- Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
- Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
- Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affini
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