Digital Marketing Course Certification Answer
- What are the three stages of the buyer’s journey?
- True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.
- Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
- Which KPI is most likely to be a vanity metric?
- True or false? You should post the same message across all of your social channels.
- What is the purpose of the delight stage of the inbound methodology?
- To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
- Which of the following is an example of a video in the delight stage?
- Which of the following is the best practice for optimizing the elements on a web page to reduce page size?
- When does the engage stage of the inbound methodology begin?
- All of the following are attributes of a content creation workflow EXCEPT:
- How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”
- True or false? Website performance does not impact visibility on Facebook.
- What occurs during the attract stage of the inbound methodology?
- During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.
- All of the following impact a website’s ability to rank on a search engine results page EXCEPT:
- There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
- ___________ characters is the average character length that will appear on a mobile device for your email.
- True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.
- What does CRM stand for?
- True or false: You should include either budget information or a time estimate in your content creation plan.
- What is the benefit of including ad extensions in your search ads?
- On which social network should you share content most frequently?
- True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.
- Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
- Which network has the longest life for a piece of content?
- Which of the following is NOT an example of paid media?
- Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The follo
- If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
- Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
- True or false? Never use acronyms in your writing.
- To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.
- True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.
- Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.
- True or false? When possible, you should try and use extensive vocabulary in your writing.
- Fill in the blank: The ideal length of an email subject line is _____ characters.
- True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.
- What is one benefit of running search ads for brand keywords?
- How many ad extensions should you include in your search ads?
- What are the two key actions to look at when optimizing each part of your email?
- True or false? As buying behavior changes, the inbound philosophy will also evolve.
- True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
- Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
- True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.
- Which of the following places on Instagram can you use a link to click through to your website ? Choose all that apply.
- Which of these KPIs demonstrate social media ROI? Choose all that apply.
- When is the most effective time to boost content on social media?
- True or false? If you want to produce great content, then you need to hire an in-house content creator.
- True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”
- Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.
- Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.
- What can you do to make a headline more compelling?
- True or false? You should use a consistent naming system to store and easily identify hosted files.
- Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?
- You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
- True or false? Your content creation framework should stay consistent over time.
- True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
- Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.
- True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.
- Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?
- True or false? Watching three seconds of a YouTube video is considered a view.
- Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.
- Which of the following is an example of a video in the engage stage?
- Fill in the blank: The ideal blog post title is _____ characters.
- In order to include a link in a Story, Instagram requires business accounts to have ____ followers.
- True or false? To help improve SEO, your URL should match the title of your blog post, word for word.
- Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How sho
- Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.
- Fill in the blank: Once a search engine bot discovers your web page, it _______.
- True or false? Relevancy directly impacts ranking strength.
- True or false? You can have more than one key result per objective.
- All of the following are key places your videos can appear on YouTube EXCEPT:
- What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
- Fill in the blank: When planning the timing of content in a calendar, _______.
- Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’
- The inbound methodology is meant to support which business functions?
- From top to bottom, what should your search account structure hierarchy look like?
- True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
- What symbol would you use to add a negative keyword?
- What symbol would you use to add a broad match modifier?
- Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
- Which of the following represents a broad match keyword?
- Which of the following represents a phrase match keyword?
- Fill in the blank: ________ refers to how well a document matches a search query.
- Which of the following factors does YouTube pay attention to as part of its algorithm?
- Which of the following represents an exact match keyword?
- Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
- Which of the following is an example of a video in the attract stage?
- What’s an example of a measurable key result? Choose all that apply.
- When auditing your social media content, what questions should you be looking to answer? Choose all that apply.
- What is the difference between a brand keyword and a non-brand keyword?
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