Definition
Cost per mille (CPM) is the technical expression of cost per thousand impressions.
Information:
Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration is made through tasks like click-through, sale, lead, etc., done by agreement of both parties.
Multiplying the number of CPM units by the CPM rate will provide the total price to be paid by the CPM contract. For instance, a $10,000 cost will be paid for $10 CPM and one million impressions.
1,000units = 1,000 impressions / 1,000,000.
$ 10,000 total price = $10 CPM X 1,000 units.
Calculators
CPM vs. CPC Calculator – Most effective for Facebook and other social ads.
Helpful Articles to Understand CPM:
Facebook Advertising Benchmarks for 2Q17
MarketingProfs (August 31, 2017)
Deciding Between CPM & CPC Bidding on Facebook
PPC Hero (July 27, 2017)
What are the Average Mobile Advertising Rates for Apps?
MobyAffiliates (September 8, 2016)
The High Price of Low-Cost CPMs
HBR.org (August 10, 2016)
What Are Average CPM Rates in 2016?
MonetizePros (March 20, 2016)
Historical Monthly CPM Trends on YouTube
Social Blade (January 28, 2015)
Google Quietly Debuts Viewable Impression CPM Bidding in AdWords
Marketing Land (November 26, 2013)
CPM vs. CPC: Which Should You Use For Facebook Ads?
Adweek (September 9, 2010)
Low CPM Rates Sow Discontent Among Publishers, Ad Networks
ClickZ (January 25, 2001)
5 Factors That Determine Your Advertising CPM Rates
andrewchen.co
Video Ad CPM Rates
MonetizePros
Podcast Advertising Rates 2017
AdvertiseCast
Display Benchmarks – wow!
Google Rich Media Gallery
Currently, we have around 5667 calculators, conversion tables and usefull online tools and software features for students, teaching and teachers, designers and simply for everyone.
You can find at this page financial calculators, mortgage calculators, calculators for loans, calculators for auto loan and lease calculators, interest calculators, payment calculators, retirement calculators, amortization calculators, investment calculators, inflation calculators, finance calculators, income tax calculators, compound interest calculators, salary calculator, interest rate calculator, sales tax calculator, fitness & health calculators, bmi calculator, calorie calculators, body fat calculator, bmr calculator, ideal weight calculator, pace calculator, pregnancy calculator, pregnancy conception calculator, due date calculator, math calculators, scientific calculator, fraction calculator, percentage calculators, random number generator, triangle calculator, standard deviation calculator, other calculators, age calculator, date calculator, time calculator, hours calculator, gpa calculator, grade calculator, concrete calculator, subnet calculator, password generator conversion calculator and many other tools and for text editing and formating, downloading videos from Facebok (we built one of the most famous Facebook video downloader online tools). We also provide you online downloanders for YouTube, Linkedin, Instagram, Twitter, Snapchat, TikTok and other social media sites (please note we does not host any videos on its servers. All videos that you download are downloaded from Facebook's, YouTube's, Linkedin's, Instagram's, Twitter's, Snapchat's, TikTok's CDNs. We also specialise on keyboard shortcuts, ALT codes for Mac, Windows and Linux and other usefull hints and tools (how to write emoji online etc.)
There are many very usefull online free tools and we would be happy if you share our page to others or send us any suggestions for other tools which will come on your mind. Also in case you find any of our tools that it does not work properly or need a better translation - please let us know. Our tools will make your life easier or simply help you to do your work or duties faster and in more effective way.
These below are the most commonly used by many users all over the world.
- Free online calculators and tools
- Time zones/Clocks/Dates calculators
- Free Online Units Conversion Calculators
- Free online web design tools
- Free online electricity & electronics tools
- Mathematics
- Online Tools
- Text Tools
- PDF Tools
- Code
- Ecology
- Others
- Free online downloaders for social media
- Marketing
- My PC / computer
- Online Advertising Glossary
- .Sig File
- A/B Testing
- Above The Fold
- Ad Blocking
- Ad Space
- Add URL
- Advertising Network
- Affiliate
- Affiliate Manager
- Affiliate Merchant
- Affiliate Network
- Affiliate Software
- ALT Text
- Animated GIF
- Automated Response
- B2C (Business to Consumer)
- Bandwidth
- Banner Ad
- Banner Blindness
- Banner Exchange
- Barter (or Bartering)
- Beyond The Banner
- Blog(s)
- Burstable Bandwidth
- Button Ad
- Buzzword
- Caching (Cache Data)
- Call to Action (CTA)
- CDN (Content Delivery Network)
- Clickthrough
- Clickthrough Rate (CTR)
- Contextual Advertising
- Conversion Rates
- CPA (Cost Per Action)
- CPC (Cost Per Click)
- CPL (Cost Per Lead)
- CPM (Cost Per Mille)
- Customer Acquisition Cost
- Data Studio
- Data Transfer
- Dedicated Hosting
- Dedicated IP
- Deep Linking
- Deep Web (Invisible Web)
- Disintermediation
- Domain Name
- Doorway Domain
- Doorway Page
- eCPM (Effective Cost Per Mille)
- Email Marketing
- Email Spam
- Exclusivity
- Ezine
- Favicon
- Forum
- Frame
- Freemium
- Frequency Cap
- Geo Targeting
- Google Data Studio
- Google Instant Search
- Guest Blogging
- Heatmap
- HIT
- House Advertising
- HTML Banner
- HTML Email
- Impression
- Inbound Links
- Inbound Marketing
- Incentivized Traffic
- Interactive Agency
- Interstitial Ads
- JavaScript
- Keyword (Focus Keyword)
- Keyword Density
- Keyword Marketing
- Keyword Research
- Keyword Stuffing
- Keyword Tag
- Lead Magnet
- Lead Magnet
- Like-Gate
- Link Building
- Link Checker
- Link Popularity
- Link Text
- Linkbait
- Log File
- Long Domain Name
- Managed WordPress Hosting
- Manual Submission
- Marketing Automation
- Marketing Plan
- Media Kit
- Meta Description (Description Tag)
- Meta Tag Generator
- Meta Tags
- Metasearch Engine
- Moderator
- Mousetrapping
- Multivariate Testing
- Navigation
- Netiquette
- Network Effect
- Opt-In Email
- Opt-out
- Organic Search
- Outbound Link
- Page Views
- PageJacking
- Pass-Along Rate
- Pay Per Click (PPC)
- Pay Per Lead (PPL)
- Pay Per Scale (PPS)
- Payment Threshold
- PayPal
- Permission Marketing
- Podcast
- Pop-under Ads
- Pop-up Ad
- Portal
- Rate Cards
- Reciprocal Links
- Rectangle Ad
- Rep Firm
- Return Days
- Return Of Investment (ROI)
- Rich Media
- Run of Network (RON)
- Run of Site (ROS)
- Search Engine
- Search Engine Optimization (SEO)
- Search Engine Spam
- Search Engine Submission
- Search Retargeting
- Self-Serve Advertisement
- Shopping Cart
- Site Search
- Skyscraper Ads
- Social Networking
- Spam
- Spam Comment (Spomment)
- Splash Page
- Sponsorship
- Stickiness
- Super Affiliate
- Surround Session
- Text Ad
- Title Tag
- Top 10
- Trick Banner
- Two Tier Affiliate Program
- Under-Delivery
- Unique Visitors
- URL (Uniform Resource Locator)
- Vertical Banner
- Viral Marketing
- Vlog
- Web Browser
- Web Design
- Web Directory
- Web Hosting
- Website Traffic
- Website Usability
- What is 3G?
- What is 4G?
- Whois
- Word Of Mouth
- WordPress Premium Themes
And we are still developing more. Our goal is to become the one-stop, go-to site for people who need to make quick calculations or who need to find quick answer for basic conversions.
Additionally, we believe the internet should be a source of free information. Therefore, all of our tools and services are completely free, with no registration required. We coded and developed each calculator individually and put each one through strict, comprehensive testing. However, please inform us if you notice even the slightest error – your input is extremely valuable to us. While most calculators on Justfreetools.com are designed to be universally applicable for worldwide usage, some are for specific countries only.