Below is the answer and explanation for an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?
- Test different cost-per-click (CPC) bids. ✅
- Test only one version of your ad text.
- Lower the cost-per-click (CPC) bids and increase the budget.
- Delete keywords that are generating the most clicks.
Correct answer
Test different cost-per-click (CPC) bids. ✅
Explanation
If your e-commerce client wants her campaign to be more profitable, you should test different cost-per-click (CPC) bids.
There are four steps to profit driven bidding in ad words:
- Define a formula that calculates total profits from ad words.
Why: You need a formula to measure and optimize for profit in ad words.
- Run a broad-scale manual bid test.
Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.
- Evaluate results and measure your profit.
Why: Identify areas for improvement as you analyze results.
- Use automation to adjust your bids.
Why: Free up your time so that you can focus on other strategic priorities.
The above answer and explanation are for the question an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?
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