An app advertiser would want to use a third-party tracking company to:

Below is the answer for the question an app advertiser would want to use a third-party tracking company to:

An app advertiser would want to use a third-party tracking company to:

  • A) To have a single SDK to add to your app instead of one from each ad network ✅
  • B) To have more control when communicating with each ad network
  • C) To see which of an app’s new users came from recent advertising clicks or views
  • D) To receive reporting on basic usage analytics

correct answer

To have a single SDK to add to your app instead of one from each ad network ✅

Explanation

The reason app advertisers depend on this information is because the app ad network marketplace is very fragmented. Many app advertisers use 20 or more different ad networks to acquire or engage users. Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance.

Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google DoubleClick search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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