Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before c...
Below is the answer and explanation for Loretta is the advertising director for a large meal-kit company. She’s setting up a Google display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google display campaign can provide Loretta?
Loretta is the advertising director fo...
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding?
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Control the cost of each click.
Choose what time of day your ads will appear.
Below is the answer and explanation for Cassandra wants to customize her google display ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Cassandra wants to customize her google display ads based on how potential customers previously engaged with her website. Which option best suits her needs?
I...
Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Jacob’s physical toy store relies on offline metrics, such as store visits...
Below is the answer and explanation for Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Catherine rec...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Advertising with Google ads starts with creating campaigns based on your business objectives.
Which campaign type would you pick for each of the following...
Below is the answer and explanation for Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Mandy achieve her business objectives?
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She w...
Below is the answer and explanation for Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used in smart display campaigns can Paul choose from to automatically set his bids?
Paul’s interested in generating conversions with G...
Below is the answer and explanation for how can Google ads help you advance your business goals?
How can Google ads help you advance your business goals?
By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services...