Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will:
If an advertiser chooses to run ads in image formats, Google will:
Display these ads on the Google display network ✅
Charge an additional fee to serve these ads
Display these ads on the Google...
Below is the answer and explanation for your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.
Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking.
Cost-per-...
Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers?
Which remarketing list segment will typically have the highest volume of viewers?
Past converters
Product page visitors
Homepage visitors ✅
Category page visitors
Correct Ans...
Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Cost-per-acquisition (CPA/CO)
Viewable cost-per-thousand impressio...
Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide?
How does Google display ads drive marketing results for thousands of advertisers worldwide?
It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
It calculate...
Below is the answer and explanation for targeting by topic is a good strategy if your client wants to
Targeting by topic is a good strategy if your client wants to
Drive sales on his website
Reach a specific audience
Control where his ads appear on the display network ✅
Actively manage his...
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind.
Why would Colin choose “Build awareness” as his...
Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
Affinit...
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically
On the display network, enhanced cost-per-click (ECPC) automatically
Sets bids to help you get as many conversions as possible
Adjusts your manual bid up or down based on each click’s likelihood to result in a conversion ✅
Below is the answer and explanation for which is a benefit of using a lightbox ad?
Which is a benefit of using a lightbox ad?
You can run it on both the search and display networks
You can use any display network targeting method ✅
There’s no cost for engagement with the ad
You can be charged only for click-th...