Tags Budget

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Se

Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within...

When setting up a new Google App campaign, which three settings must be made at the campaign level?

Below is the answer and explanation for when setting up a new Google app campaign, which three settings must be made at the campaign level? When setting up a new Google app campaign, which three settings must be made at the campaign level? Ad formats, budget, location. Ad formats, language, location. Ad formats, budget, language. Budget,...

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? A general or standard report grouped by channel. The “line item settin...

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option?

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Change the ad delivery method from “standard” to “accel...

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Jasmine is the director of marketing for a chain of clothing stores....

What’s the first step in the search engine optimisation process for your website?

Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website? What’s the first step in the search engine optimisation process for your website? Off-site optimisation. Keyword research. ✅ Writing fresh content....

True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.

Below is the answer and explanation for true or false? it is critical to have a robust, exciting wishlist leading up to the renewal conversation. True or false? it is critical to have a robust, exciting wishlist leading up to the renewal conversation. True – The wishlist should primarily focus on ideas from the client’s CEO.

Budget

Budget, neboli prachy, které je možné rozfofrovat. Aby to nebylo špatně pochopeno, napíšeme to tedy správně bez emocí, tak jak se sluší a patří ve výkladových slovnících. Budget = rozpočet kampaně. Vidíte, zní to trochu suše, proto jsme se pokusili udělat vtípek. Snad nám to nebudete mít za zlé. Každopádně. Při stanovení rozpočtu kampaně je důležité určit, jestli...

How much budget should you set when launching your universal app campaigns?

Below is the answer and explanation for how much budget should you set when launching your universal app campaigns? How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation. ✅ 25 times that of your target per cost instal...