Tags AdWords

Frequency capping gives advertisers the ability to specify a limit to the number of:

Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for all users. Impressions for all users. Impressions for a unique user. ✅ Clicks for a...

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: Conversion Click ✅ Viewthrough Impression Correct a...

Viewable cost-per-thousand impressions (vCPM):

Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that become viewable. ✅ Lets you bid based on AdWords’ projected...

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? In-market audiences using the “infant & toddler feeding/toddler meals” ca...

You might choose to use preferred layouts for dynamic display ads if your client:

Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to choose the features but not the layouts. Doesn’t care if AdWords chooses the layouts and features. Wants...

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.

Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. Ad rotation. IP exclusion. Bid adjustment. ✅ ...

Where can you place a client’s image and video ads?

Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network only On the search network and YouTube On the search and display networks Correct ANswer...

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.

Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Uses keywords to target web pag...

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Clicks Impressions Conversions ✅

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Create one ad group targeted to both remarket...